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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,075 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 6, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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1851 - 1875 of 2,492 Reviews for Introduction to Marketing

By Priyadarshan A J

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Mar 25, 2020

Great Course

By Lingfei L

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Dec 4, 2019

excellent!!!

By Deleted A

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Sep 7, 2019

Very Awesome

By RACHEL H

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May 20, 2019

great course

By Hivandro M

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Jun 29, 2017

great course

By Irene H

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Jan 22, 2017

very helpful

By hao s

•

Nov 12, 2016

great course

By George P

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Feb 29, 2016

Challenging!

By Kasani L S K

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May 8, 2024

very useful

By HITESH M

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Apr 6, 2024

Good course

By amirhossein a

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Jan 28, 2021

Very useful

By AHMED A H E

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Sep 8, 2020

nice course

By Simran L

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May 13, 2020

it was good

By Deeksha V

•

May 13, 2020

Nice course

By M U S

•

Sep 29, 2019

nice cource

By Ahmed M

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Jun 16, 2019

good course

By Deleted A

•

Jun 11, 2019

Great Info.

By Hamza A

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Apr 3, 2019

great cours

By Altanzaya B

•

Mar 22, 2019

Interesting

By Peter M

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Jun 21, 2018

Good course

By Mohamed M A

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Feb 13, 2018

Exceptional

By victoria

•

Jun 4, 2017

市场营销入门，非常不错

By Palash J

•

Aug 27, 2016

Nice Course

By IVAN A C

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May 10, 2016

Just great!