MA
Mar 22, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 6, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
By Robyn K
•Jan 29, 2019
Good introduction. Some of the lectures were a bit complex to follow and not explained too clearly, while others, the lecturer rambled on about irrelevant stories. Generally speaking though it was a good course.
By Jonah R
•Jun 4, 2020
This course provided great foundational information, but I would have liked there to be a few more activities that actively required me to stop watching and apply the material for more than a couple of minutes.
By Karel S
•Mar 28, 2020
I loved the course. The only problem I had was with Week 3, where Profesor Raju felt a bit not-attracted to the topic and he spoke way too much monotone.
Overaly as I mentioned it was fun, dynamic and engaging.
By Andrew H
•Mar 1, 2020
Interesting lectures, with a good amount of content. This feels like a good start on the basics of marketing. The quizzes were well written. Many good examples are given from real world brands and scenarios.
By Tim V
•Jun 4, 2020
Good course but it felt that some course content was missing or barely mentioned. As an example, the last professor mentioned the 5 C's that the first professor should have explained, but that wasn't the case.
By Victoria M M D
•Mar 19, 2018
Really enjoyed this course and I leant a lot. My preferred professor was Professor Khan, she is very good at explaining things. Unfortunately some of the information in Professor Bell's lectures was outdated.
By Anmol T
•Mar 4, 2021
This course provides in-depth details in regards to marketing introduction. This course is very helpful for anyone looking to learn basics of Marketing and will to work in a marketing or sales environment.
By Julieta V
•May 1, 2020
It gave an updated review of marketing since I last studied it, like 10 years ago, with clear concepts , very easy to understand and with lots of examples which made better the application of the concept.
By Aleksa V
•Apr 14, 2020
I'm very happy with how this course is set up, specially with how the professors are explaining the things with passion. Only thing which I think it can be better is going into the material more deeply.
By Avnish P
•Mar 31, 2020
A good course for beginners with appropriate information on Branding and other important topics related to it.Using some real life examples and good explanation by all the 3 teachers of Wharton School.
By Andressa O
•Apr 17, 2016
Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
By Matheus B
•Mar 27, 2019
Overall a good introduction to Marketing. Some inconsistencies with regards to quiz questions and actual subjects treated during the course, so that lost a star :-) Otherwise highly recommended.
By Daniel D
•Aug 10, 2017
The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.
By Prabath B J
•May 8, 2021
This Course I learned about Marketing .
but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the university of Pennsylvania.
By Youra A
•Feb 11, 2021
I think the course is great overall, but the length of the videos can be somewhat vary all the time. It wold have been nicer if the theme and the videos are organized more in a consistent way.
By Thanushree k M
•Jul 12, 2020
This course was very informative and helpful on the basic of understanding the ground structure of marketing but its little bit heavy on the theoretical aspect or else its well worth the time
By Ana R
•May 5, 2020
Good course, gives a basic but complete perspective on what markets are and how they function. Focuses on a costumer centric approach which is great and the professors have a lot of pedagogy.
By Aliasgar T
•Jun 8, 2016
Very good overview of Marketing. It does get a little bit of drag during some of the longer videos. Otherwise it is very engaging and full of real world scenarios and therefore very relevant.
By Crystal C
•Jan 25, 2016
Great overview of basic marketing concepts and an enticing way to get deeper into the subject. Engaging videos with articulate professors comfortable in front of the camera. Loved Prof. Bell!
By Yixiao W
•Oct 1, 2016
Very helpful introductory marketing course which helps one to understand basic concepts based on concrete cases. It'd be however better if more additional reading materials can be provided.
By Ken U
•Oct 11, 2024
Very good basic course. At some points some additional real life examples would be helpful, but overall a great tool to help you start thinking or rethink different aspects of marketing.
By Tyler G
•Oct 2, 2018
Content of class is 5 years old. Many of the examples are very dated, etc. Outside of that, the knowledge shared was very insightful and the instructors did an excellent job teaching.
By coty
•Jun 29, 2016
Great class, three professors cover different topics and interact every well, I would like to suggest professors to provide the slides in order for us to make some note basing on it.
By geetika p
•Aug 24, 2020
The pricing section could include more analytical discussions and graded section. Overall the course was satisfactory though a case study discussion would have given it more weight.
By Kuldeep S M
•Feb 7, 2019
A very helpful and well guided course, but the only thing it lacked is a small hands on project to work on or a peer graded assignment. That will help to understand concepts better!