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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,069 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 6, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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2251 - 2275 of 2,492 Reviews for Introduction to Marketing

By Olga s

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Aug 2, 2024

Great content when you have very little knowledge in the area. Great introduction to Marketing.

By Eric H

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May 28, 2016

It will be better if some slides can be shared and students do not need to type down everything

By Nur Z M S

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May 21, 2020

The course manages to spark my interest to pursue the Marketing education for a career change.

By Clarisa M

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Apr 16, 2016

I just wish I could see the correct answers after the test so I can correct my own mistakes!!!

By Mattia R

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Mar 26, 2021

Quite fast the speaking speed in some videos. Tough to follow if your a not a native speaker.

By Taylor B

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Oct 26, 2016

A good introduction to marketing and easy to understand for someone with no prior experience.

By Maria G A C

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Aug 20, 2023

One foundation course on Marketing that kept my attention. I have found so much value on it.

By Payal B

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Mar 4, 2020

for some topic, we need a basic example which can be easy to relate to.Overall great leaning

By Prashath

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Mar 17, 2016

Course is very interesting and it made a good listener. Content is very useful in my studies

By Daniel B

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Oct 28, 2021

There is A LOT of material covered in the third week, so I recommend taking detailed notes.

By Johnny W

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Aug 30, 2022

The material is some what dated but there is a lot of great informaiton within the course.

By Ronald G

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Feb 20, 2018

As a non business engineer, I found the course and information intriguing and informative.

By Okechukwu F C

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Aug 9, 2018

can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera

By Jingxia P

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Jan 9, 2016

Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!

By Awad S

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Apr 27, 2022

Its a great intro to some major concepts of marketing, strategy and, customer concepts.

By Mike W

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May 29, 2019

A good overview, however would have been improved by some downloadable overview/notes.

By yasir b k

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Jun 20, 2016

its a very helpful course specially barbra kahn

i recommend everyone to listen to her

By Alexander M

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Mar 21, 2018

Content is good, quizzes are written strangely - not the best questions or wording.

By 张焱嘉

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Dec 31, 2015

As some of the culture is different in China, the course give me a good information

By Kavish S

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May 11, 2020

amazing course, teaches about the basics and each and everything about marketing!

By Mauro J B

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May 7, 2020

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn

By Tzach L

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Feb 20, 2016

Good, clear, lectures.

Two minor issues:

Slides are not available

Tests are too easy

By Adrián C B

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May 1, 2020

We should have summaries of each Week's learnings, other than that great course

By Eseosa I

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Feb 16, 2020

The calculation aspect was difficult to understand, but in all, it was awesome!

By Devarshi

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Jun 13, 2021

Please provide the slides of the course. It helps a lot along with the videos.