学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
沃顿商务基础毕业项目 (中文版)
沃顿商务基础毕业项目 (中文版)
This course is part of 商务基础 (中文版) Specialization
Instructor: Christian Terwiesch
Sponsored by Coursera Learning Team
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
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Taught in Chinese (Simplified)
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This course is part of the 商务基础 (中文版) Specialization
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There are 5 modules in this course
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6 readings
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14 videos1 reading
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3 videos1 reading
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7 videos1 reading
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1 peer review
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