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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,175 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Mar 20, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 30, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

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526 - 550 of 1,079 Reviews for What is Social?

By Lauren P ( P

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Feb 9, 2016

Great basics and intro to following courses

By bhavika c

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Sep 25, 2024

Good explanation for each Topics explained

By Jaison J

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Apr 12, 2021

Excellent course. Definitely recommend it.

By catalina G C

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Oct 5, 2020

A good overview with interesting insights.

By MAYUR H

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Mar 6, 2019

very helful an great learning exprience!!!

By Ewa M

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Mar 25, 2018

The course is very interesting ans useful.

By Charlette T

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May 12, 2017

I'm excited to complete the entire course!

By Ivy N

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Sep 17, 2021

Very insightful, interesting and helpful!

By KT

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Jan 28, 2019

A good mix of information from the start.

By Mounir R

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Jan 22, 2017

i like this Course it boost my knowledge

By Muhammad A

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Mar 8, 2022

An interesting and knowledge able course

By CARLOS R M M

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Aug 27, 2020

Conceptos muy interesantes y aplicables!

By Marina K

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Aug 1, 2019

very informative and easy to understand.

By Roselyn B E

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Sep 3, 2018

I LEARNT SO MUCH FROM THIS COURSE PEOPLE

By Svitlana M

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May 27, 2018

It was very interesting and educational.

By shalabh g

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Dec 14, 2017

A great course for introductory purpose.

By Gaby M

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Nov 22, 2017

Excelent topics, well explained. AMAZING

By Pierluigi B

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Oct 31, 2016

Highly formative and interesting course!

By Samantha C

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Feb 25, 2016

SO much valuable information. Thank you!

By Kehryse J

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Jan 4, 2016

Insightful! Can't wait for the next one!

By Samuel M

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Jul 26, 2020

Great content and really well explained

By Tianzi Z

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Oct 5, 2018

very good intro class for social media!

By Zhao R (

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Oct 5, 2017

Very useful to look at social marketing

By Juan R

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Oct 19, 2016

Excellent! easy to follow and engaging!