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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,430 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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151 - 175 of 683 Reviews for From Likes to Leads: Interact with Customers Online

By Pao P

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Jun 21, 2023

I love this course due to paid social can the most important tool for digital marketer like me.

By Marilou B

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Feb 13, 2023

Learned a lot from the course. Great guide for anyone aspiring to become social media marketer.

By Rodrigo O

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Sep 15, 2024

Muy bueno, vale la pena realizarlo. Me permitió entender más las publicidades pagas den redes.

By Hassan s d

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Sep 30, 2023

The journey through this course was interesting,I enjoyed each module and wanted to go deeper.

By Rajsekhar H

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Dec 28, 2022

This course has been very very helpful for me and I have learned lots of new concepts from it.

By Joanna R

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Oct 28, 2022

I learned a lot from this course! Very useful for those who have their own online businesses.

By Thurman M

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Aug 18, 2022

The courses have been excellent. The material is presented well and understandable. Thank you!

By Hafid H

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Dec 4, 2024

thanks to the staff who supervised the delivery of lessons in a simple and understandable way

By timothy . K

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Nov 17, 2022

Awesome course, everyone looking to do some socila media advertising should take this course.

By Dion H

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Dec 19, 2023

Very informative course. Great insights on leveraging social media platforms the right way.

By Abdelghani a

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Nov 13, 2022

I think it is a very interesting course that should be followed, I recommend it to everyone.

By Nasir M

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Oct 31, 2022

Its been all great journey through this course with no lesser or more than needed details .

By Kari T

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Oct 12, 2022

This was a very useful course for identifying the use of social media and creating content.

By Sowmiya R

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Jul 2, 2023

lovedddddddddd it learned various things thanks coursera helping me out to learn new things

By Angela L F

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Mar 16, 2023

Me ha encantado el contenido, la metodología .Aprendí muchísimo y espero seguir haciéndolo.

By Ashim K G

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Oct 7, 2022

Great opportunity to undertsand and comprehend this important aspecrt of digital marketing

By RIJO G

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Sep 19, 2022

The systematically designed professional course was practically and managerially advanced!

By Abbas J

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Jan 16, 2023

Hello everyone

I am very happy I completed this course too. I am thankful to the whole team

By Ahmed A M

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Apr 13, 2023

It was superbly crafted. I have honed my several concepts after going through this course

By Ornella B

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Aug 30, 2024

Es muy completo, muy pedagógico y te impulsa a seguir formandote en esta certificación.

By Bruce M

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Jul 12, 2023

Very comprehensive, the exercises were useful, the narrative was clear, I learned a lot

By Olga N

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Aug 23, 2023

Excellent course, very informative, practical and up to the point. Highly recommended.

By Daniel s

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Feb 1, 2025

It's fun to learn lot of new things from the five pillars of social media marketing !

By Kathaleen M

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Sep 15, 2024

It help me understand a lot what I was missing in how to drive traffic and campaigns.

By Simeon K

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Jun 26, 2023

That's an amazing program if you want to be good at digital marketing and E-commerce.