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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,430 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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176 - 200 of 683 Reviews for From Likes to Leads: Interact with Customers Online

By Cheryl S

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Feb 3, 2023

This course is extremally well organized and informative. I learned so much! Thanks!

By Marleen B

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Oct 4, 2022

The lessons are nice small chunks that I can get through with the time that I have!

By Jyl L

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Aug 6, 2022

I loved this course, especially the ad creation assignment. I could do that all day.

By Adil A

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Mar 6, 2024

The name of this course Think out of the box is enough to trust. I found very proud

By ain a

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Dec 19, 2022

there are a lot of information and skills in this course I'm glad to be part of it.

By Briana M

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Oct 31, 2022

easily digestable, excellent explanatinos, and the peer review was the best part!

By Shetu A

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Aug 3, 2023

Amazing program with Google and Coursera, very demanding but worth it. Thank you.

By Hassan A b

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Jun 10, 2023

I enjoyed and learned a Lot on that platform and Thank you for being such A great

By Yus A G

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Jan 28, 2023

Thank you Google for provides The Best Spesialisation course That I ever Learned.

By Nguyễn H N T

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Jul 21, 2023

Really helpful, very easy to understand and the instructor speaks very clearly.

By Kashan A

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Jul 31, 2022

The course was very comprehensive. I learnt a lot about social media marketing.

By Amin H

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Jun 27, 2024

absolutely amazing.All the google courses I have done in coursera are awesome

By Olotu A

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Jan 22, 2023

It will really open your eyes to social media tools that make marketing easier

By Irving J Q

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Jan 24, 2025

Excelente curso, muy completo y con excelentes recomendaciones y expositores!

By Nanette L

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Dec 17, 2024

I totally enjoyed this, even if I struggled a little, but I had to slow down.

By Aman S

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Oct 18, 2022

The course was really educative, and its a milestone in my paid ads learning

By Tatiana V S C

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Jul 31, 2023

I loved this course. I learned a lot more about customer interaction online.

By Joshua G

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Jun 1, 2023

Highly interactive which provides real world simulations of work activities.

By Mark B

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Dec 19, 2022

Great introduction course! Could benefit from some deeper tactical examples.

By Arafa A

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Dec 18, 2024

The moderator was great, she was easy to understand and gave great examples

By Mirna G H

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Dec 22, 2023

The instructor was very clear and informative. My favorite course thus far.

By Diana d M C M

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Jun 26, 2023

o curso está muito bem estruturado e de fácil compreensão. Foi muito útil

By Susan S

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Feb 9, 2023

The hands-on learning is very beneficial, really brings the lessons home.

By Ochieng T

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Mar 3, 2024

This is the best course I have encountered so far. I have learned a lot.

By Darrell B

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Jul 10, 2022

Course was informative. I liked the presentation style of the presenter.