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Learner Reviews & Feedback for Influencer Marketing Strategy by Rutgers the State University of New Jersey

4.3
stars
188 ratings

About the Course

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers....

Top reviews

TM

Dec 20, 2018

I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!

GS

Feb 20, 2022

Greg Jarboe kept the topic intersting througout the course along with keeping the level of course at par with the credibility of university. Thank to you for great insights.

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26 - 50 of 62 Reviews for Influencer Marketing Strategy

By Tameka M

Dec 20, 2018

I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!

By Gagan S

Feb 20, 2022

Greg Jarboe kept the topic intersting througout the course along with keeping the level of course at par with the credibility of university. Thank to you for great insights.

By Jazmin B

Jun 9, 2022

te brinnda una visión más amplia del marketing influencer y lo complejo que puede ser esta, ya que el mercado en las redes sociales es muy amplio

By Ammar M H

Sep 12, 2022

Focused and up to date course backed by hard earned experience, that convinsingly sell you on the importance of influencer marketing today.

By Braden T

Jan 27, 2021

As an influencer, I found all of this information to be very valuable in learning the business perspective. The processor did a great job!

By Nina M

May 1, 2021

amazing knowledge gained and the professor if very amusing so it's easy to follow and very interesting :) worth every penny!

By Adriana A

Mar 6, 2025

It is a very complete course, I learned and enjoyed it a lot, it even helped me expand my vocabulary in English. Thanks

By Emily H

Aug 31, 2020

Great course and incredibly insightful! So glad I was able to complete this on my own time.

By Mark Z

Apr 17, 2019

Loved this course! Learned a lot and excited to start influencer marketing.

By mai a b

Mar 30, 2022

Great course very informative and the instructor is very knowledgeable

By Surbhi S M

Mar 11, 2022

It a great course from the basics to advance of Influencer Marketing.

By Paula C

Jan 19, 2021

Very good course. Not so easy, not so hard. I have learned a lot!

By Ariana F

Mar 28, 2022

Excelente curso, se aprenden un monton de herramientas!

By Felipe R

May 28, 2021

Curso muito bom.Poderia melhorar o método de avaliação.

By Desislava A F - S

Dec 15, 2020

Very useful course with grate teacher.

By sai p g

Sep 24, 2020

Excellent course very very useful tnq

By Tero L

Aug 13, 2020

Excelent course, I learned a lot!

By karoly Y A O O

Jun 7, 2021

Muy bueno y recomendado

By Coral I C S

Jun 21, 2022

Muy buen curso!

By Nerys U

Nov 8, 2019

excelente

By ibrahim a

Sep 29, 2020

Thank u

By DHANYA A P

Jan 30, 2024

Super

By Gayatri R

Sep 27, 2020

good

By Lakshmi P

Sep 25, 2020

Good

By Paloma L

May 5, 2020

Me ha encantado el curso. El profesor se enrolla mucho en cosas que no son importantes, pero por otra parte, da claves importantes para introducirse en este mundo. Sinceramente, creo que si se quita todas las "historietas" que cuenta, y dejando lo esencial, se podría reducir a la mitad. No obstante, lo recomiendo. Ahora eso sí, paciencia.