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Learner Reviews & Feedback for Influencer Marketing Strategy by Rutgers the State University of New Jersey

4.3
stars
188 ratings

About the Course

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers....

Top reviews

TM

Dec 20, 2018

I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!

GS

Feb 20, 2022

Greg Jarboe kept the topic intersting througout the course along with keeping the level of course at par with the credibility of university. Thank to you for great insights.

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51 - 62 of 62 Reviews for Influencer Marketing Strategy

By Sarah V

Oct 21, 2020

Overall, the class was very informative and helpful, one of the better marketing classes I've taken on Coursera. The video portions with the instructor could use a little work (ie: he's not looking at the camera many of the times, walks out of frame, etc), but overall is was good.

By Giridhar N

Sep 21, 2020

A very well designed curriculum, a very experienced and eloquent instructor in Mr. Jaroboe, and a delivery methodology based on cases. It was very informative and I was very much able to apply many of the concepts directly in my work. Thank you

By Nanya S

May 20, 2020

Has a lot of good information for beginners. However, towards the last two weeks, the videos have some editing glitches, and the transcribed part is incorrect in one of the videos. Overall it's still quite useful.

By Steph L

Sep 23, 2019

Very important to what I'm doing for my job & had some insightful lectures. Sometimes it can be repetitive, but I saw that as a chance to reinforce important points of the strategy.

By Ruggero B

May 8, 2020

Interesting content. I would suggest to Mr. Jarboe to use visual aid, slides during his lessons also for the Mooc's students. Maybe a course as public speaker

By Beatrice B

Sep 11, 2019

Very insightful. Provided a lot of techniques on how we could promote the value of Influencer Marketing to our stakeholders.

By Daniel G

Jun 28, 2021

Overall is a great learning experience and very applied

By Deleted A

Sep 30, 2020

Happy to learn

By Rena E

Oct 4, 2022

i feel like this course is super analytic and not to the point....

too much overanalysis over the same thing.

This is my point of view,

Thank you

By kanishk l

Apr 18, 2022

This is so bad that it needs to be taken down by Coursera.

By Mary A

May 30, 2022

Its course? or water?