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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,977 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

LN

Apr 20, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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776 - 800 of 1,433 Reviews for Management of Fashion and Luxury Companies

By Sebastian V

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Jan 30, 2019

It was a really informative and fun course!

By leonardo t

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May 28, 2017

Very stimulating, interesting and accurate.

By Kathryn B I

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Oct 13, 2016

Wonderful Information, fun and interactive.

By Gianfranco M R

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Jan 5, 2016

Good course and bhjfkfkhbuvutv7tvurvuvurvtv

By Debpriya G

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Jan 28, 2025

It was really nice and informative course

By Pristavka E S

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Oct 6, 2020

very interesting and important information

By SHANKAR P

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Aug 29, 2020

This course helps me to bulit my own brand

By Valentina P

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Apr 24, 2020

Me enseñó muchísimo acerca de moda y lujo.

By Irina M

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Feb 9, 2020

Very interesting and fascinating course!!!

By Elena P L

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Sep 16, 2017

fantastic information, contents, syllabus.

By Ted T

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Apr 30, 2017

The best fashion management course ever!!!

By Joel C

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Feb 15, 2017

Interesting class and surprisingly useful!

By ilteriş k ç

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Oct 10, 2020

I really enjoyed while i take this course

By sarth s

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Apr 10, 2016

this seems like a horizon changing topic.

By Afreen A

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Sep 26, 2020

Very intriguing,informative and helpful!

By marcela v

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Jul 31, 2020

ME ENCANTÓ EL CURSO SE APRENDE DEMASIADO

By priyanka n

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May 26, 2020

Very informative and challenging course.

By Edima

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Jun 27, 2017

Great introduction to fashion and retail

By Tina P

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Sep 2, 2015

Great teachers, good body gesticulation.

By Magnus M

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Sep 28, 2023

Really good course. Highly recommended.

By 19UCEA147

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Nov 6, 2020

It was a nice experience, very new one.

By Ishani K

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Aug 6, 2020

Very nice course. Enjoyed it thoroughly

By Zaneta K

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May 8, 2020

Very interesting and also challenging !

By Gerald J S J

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Jan 27, 2020

It was broad enough to cover the topic.

By JuanLuis S

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Jan 20, 2024

Excellent Course, very well explained.