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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,863 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 2, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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101 - 125 of 678 Reviews for Digital Media and Marketing Principles

By Fredrick O

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Jul 1, 2018

The Landscape was quite an engaging lecture that ensured an excellent grasp of concepts learnt. I liked the lecturer's delivery

By alankrita s

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Sep 12, 2018

I loved the course. Mr. Yao taught really well and the questions and quizzes were good exercise to retain what we have learnt.

By Andrejs V

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Feb 24, 2016

Excellent course! Very well explained and detailed. Overall, Digital Marketing channels are the most valuable course for me!

By Maryna M

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Feb 16, 2019

I like this course. It helps me to understand the main digital media. It gave me structured information about digital world.

By Hilmi S

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Apr 13, 2017

This course has given me a good understanding about new landscape in marketing media, and marketing opportunities it brings.

By Vanya P

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Sep 11, 2020

Amazing! Informative, detailed, practical and applicable for real life practitioners. Highly recommended by me. Thank you!

By Dulce G

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Sep 10, 2020

Loved this module, I learned a lot out of it! Very interesting and an excellent conclusion on values for mobile marketing.

By kabunda

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Nov 30, 2022

i learnt a lot about Digital Media and Marketing principles which has even help me to grow my and other peoples business

By Mario M

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Jan 25, 2018

So good! i never thought i wold learn so much more!!

very current, updated, dinamic and easy to learn.

thank you coursera.

By Manisha A

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Jul 11, 2017

Great course. Learnt a lot about the Digital marketing Landscape and its relevance in today's fast paced digital World.

By Jatau E

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May 9, 2020

This course was indeed very insightful and have improved my knowledge in the area of digital and marketing principles.

By Neeru J

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Nov 21, 2020

Digital Media and Marketing Principles is an excellent course. and very helpful ,

well-structured and well researched

By Mialy A

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Nov 14, 2017

so lucky to get learning this course. i had fun and so happy because the teacher has an excellent skills of teaching.

By Tamil S

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May 8, 2020

Good Learning. Also it would have been better if the supplementary readings are from 2019 or at least from 2018..

By Mainak C

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Apr 27, 2021

It's a great course to learn few important concepts of digital marketing, I really enjoyed it.

Thankyou Coursera!

By Mr. A A

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Jan 29, 2025

The points are well thought-out. The learners are able to flow along. I do enjoy my experience here. Thank you.

By Kumar V

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Jul 7, 2018

Very informative and a must to opt for if you're looking to understand the Total Landscape of Digital Channels.

By Amuzu-Sefordzi V

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Feb 28, 2021

Am glad to have a great media marketing skill. Possessing tactical and well informed knowledge on this skill.

By Ana C

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Sep 16, 2019

It has been the best course so far, the way the instructor shown the learning resources and his way to teach.

By Andres P

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Jul 31, 2018

This course reinforce the concepts of the three previous courses, and helps to encourage a strategic mindset!

By Muhammad'N L A

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Nov 28, 2020

Fantastic simplified tutoring principles and practice, give it to Prof Mike Yau.He has done exellently well

By Husain A H

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May 28, 2020

clear and simple presentations of the principles. You can quickly have a basic understanding of the subject

By kenneth n

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Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

By Emilian M

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Jan 15, 2019

Mike Yao's course was straight to the point, very useful information, concrete examples, great assignments.

By Patricia G

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Sep 25, 2020

This was an amazing course that contributed to my digital marketing learning!!! I fully recommend it!!!