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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,863 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 2, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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176 - 200 of 678 Reviews for Digital Media and Marketing Principles

By Ayush P

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Dec 30, 2020

Awesome course. Very good examples and references. Thank you very much :)

By Lai F C

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Nov 27, 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

By AMAN J

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Aug 6, 2020

Excellent course with detailed videos and a plethora of reading material

By RORY C

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Sep 21, 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

By Alexandre R

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Aug 20, 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.

By PANKAJ R

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Feb 25, 2020

Entire course is well designed & planned in a very systematic order.

By Edwin L C K

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Jun 24, 2020

very good introduction and fundamental course for Digital Marketing

By Samia S

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Sep 24, 2019

This course is very nice. Lots of useful and practical information.

By Óscar A M R

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Nov 2, 2020

Very well explained and good to start learning from the beginning.

By Halide V

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Mar 29, 2021

It was a great experience to learn all these enormous principles!

By Adriano D

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Sep 18, 2019

Great course. Deeper and clarify. Important informations. Thanks.

By Robert M

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Aug 3, 2019

Very good so far, lots of interesting transitions. Good lectures.

By Md. N H

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Jun 28, 2020

Very efficient course on digital media and marketing principles.

By Ilya K

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Oct 23, 2020

Great course and Prof. Mike Yao, very beneficial. Thanks a lot!

By Namaa

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Feb 11, 2016

Great course with in depth knowledge and up to date information

By Ntokozo S

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Feb 7, 2025

I thoroughly enjoyed the course and found it very informative.

By Zachary H

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Nov 25, 2020

this was an amazing course. no one will regret this experience

By Abhay m

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Sep 27, 2019

This course is really helpful in my upcoming corporate carrier

By DongHyeon A Y

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Sep 24, 2015

So informative & useful courses. also encouraging me to study!

By Jaivignesh.E

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Jul 26, 2023

VERY USEFUL COURSE FOR OUR CARRER. DONT MISS THE CHANCE GUYZ.

By Kaushiki S

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Jun 21, 2020

Highly informative and wonderful set of knowledge. Thank you!

By Abhinav R P V

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Jun 9, 2016

Well designed course.Really very interesting course.Thank You

By Sumair B

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Dec 11, 2019

This course is very informative and very well sorted by Mike

By Pramosh d

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Aug 25, 2020

I got more knowledge about digital marketing thank you 🙏🏻

By Faris C

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Nov 11, 2020

Well planned course structure, very effective trainer ....