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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1476 - 1500 of 2,534 Reviews for Customer Analytics

By Vasilyev L A

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Sep 10, 2018

Entertaining!

By Fang S

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Mar 19, 2018

Learned a lot

By Nabil B

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Nov 22, 2017

yes thank you

By Rafa R

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Jan 15, 2017

really great!

By Sachitanand

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Mar 28, 2016

Great course.

By Marko G

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Mar 20, 2016

Great course.

By Viktor L

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Feb 26, 2016

Great course!

By MDS

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Feb 9, 2016

Great course.

By ABHISHEK G

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Jan 30, 2023

Good course.

By Untung B

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Apr 16, 2022

blow my mind

By Manali K

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Jan 23, 2022

Great Course

By Salma K

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Sep 11, 2021

great course

By John W

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Aug 17, 2021

Great course

By Mukul V

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Mar 27, 2021

Great course

By Kishan R P

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Jun 18, 2020

Great course

By Nehal P

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Jun 5, 2020

just awesome

By Deleted A

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Apr 19, 2020

High Level!!

By Chukwunonso O

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Apr 12, 2020

Great Course

By SUSANTA B

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Apr 10, 2020

great course

By Kenedy J

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Jul 9, 2019

Good content

By dorothy S

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Feb 15, 2019

Great course

By Mahesh T

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Aug 13, 2018

Great course

By Barnajit S

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Dec 14, 2017

VERY USEFUL.

By sivarama k

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Jul 4, 2017

very use ful

By Habib S H i

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Dec 3, 2016

Great course