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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1351 - 1375 of 2,534 Reviews for Customer Analytics

By Fady S

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Jul 7, 2018

Thanks for Course Team

By Vincent C

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Jul 12, 2017

very engaging teachers

By 赖文祺

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Mar 27, 2016

Nothing more than good

By Nagesh B J

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Jun 17, 2020

very quality material

By Tanmay S

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May 16, 2020

Thanks for the course

By samir

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Oct 27, 2019

Very Nice Experience.

By Michaela Y

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Aug 8, 2019

I love the professor,

By Amarinder S

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Jan 14, 2023

awsome experience...

By pierce l

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May 23, 2021

very nice keep going

By Keerthan Y

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Apr 20, 2020

Very helpful course!

By Bharat W

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Nov 5, 2018

Very Good Experiance

By SONGJIABAO

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Apr 29, 2017

very mind expanding!

By Ekanayake M M B P E

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Feb 11, 2016

Very Helpful..... :)

By Johanna H M

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Feb 8, 2016

Very well structured

By Samuel G

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Nov 4, 2023

Great teachings....

By Ngo T L

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May 21, 2021

I love this course!

By Ankita M

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Apr 26, 2020

Course is effective

By SUBHRA S M

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Nov 16, 2019

Excellent Learning!

By Deleted A

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Jul 26, 2019

muito bom o curso!!

By Yuetong Z

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Feb 18, 2019

highly recommended!

By Sahil L

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Nov 24, 2018

Excellent course!!!

By Carlos M S

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Aug 21, 2018

Adecuado y preciso.

By Ajmal V

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Sep 28, 2017

A valuable course .

By Clement O

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Aug 3, 2017

Great fundamentals!

By Andrea C R A

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Mar 7, 2016

Loving this course!