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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1226 - 1250 of 2,534 Reviews for Customer Analytics

By Virginia H H

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Aug 31, 2019

Thoroughly enjoyed this overview.

By Thessa A B

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Nov 3, 2018

Fantastic course and instructors!

By Sharath T

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Mar 12, 2018

Best and techniques for beginers.

By Jayesh M

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Jan 14, 2018

Learnt a lot through this course.

By Ефремова А А

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Nov 23, 2016

Очень интересный и полезный курс!

By Carlos A P C

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Apr 6, 2016

Excellent course. I recommend it.

By Bentley H

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Jan 25, 2016

Important for market development.

By Pedro P

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Jun 22, 2023

Very informative and insightful.

By Peace O

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Jun 3, 2023

very in-depth

and well

explained

By Syed S H

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Dec 1, 2022

Great Course with a lot of value

By Shivam S

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Jun 14, 2021

Simple and Easily understandable

By Надежда Б

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Sep 3, 2020

informative, and well-explained.

By Jiayi S

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Sep 2, 2020

Fab content, highly recommended!

By LIN S

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May 18, 2020

很好的课程，将理论与生活中的信息连接在一起，更具像化，推荐推荐～

By Bhaskar S

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May 4, 2020

Great course. Really enjoyed it.

By Luis V L C P

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May 2, 2020

Curso muy didactico y entendible

By sandeep n m

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Apr 22, 2020

Learnt a lot during this course.

By Mehdi S

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Apr 6, 2020

a very rich and pragmatic course

By hatim C

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Nov 11, 2019

very nice and informative course

By Andrés B

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Jun 3, 2019

Great view of today’s marketing.

By Ing. R

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Jan 1, 2019

Great! This course is fantastic!

By Ashutosh B

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Dec 9, 2018

its a great course to start with

By Ahmed E

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Oct 5, 2018

Very good syllabus and lecturers

By Agam G

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Nov 5, 2017

Very good course indeed. Thanks.

By md s h

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Apr 19, 2017

Was great learning experience,..