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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1201 - 1225 of 2,534 Reviews for Customer Analytics

By Santosh L R

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Jan 11, 2017

every marketing guys must know this.

By Anupam D

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Dec 4, 2015

One of the best courses on Coursera.

By Ege T

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Mar 18, 2024

GREAT , Thanx for your cooperations

By Keelan J

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Apr 8, 2022

Information was extremely relevant.

By Nutthakarn S

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Aug 14, 2021

I can apply the knowledge to my job

By Javier D G G

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Jul 31, 2021

Excellent course, amazing lecturers

By Samii T

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Aug 23, 2020

the case study is really inspiring!

By Nakka p R

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Jan 14, 2020

good couse very use full infomation

By Steven C

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Jan 10, 2020

Great instructors. Difficult tests.

By Kshitij K

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Oct 25, 2019

Insightful course, hand on practise

By Guy G

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Jul 6, 2019

Excellent course. Very interesting.

By Bhudev S

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Aug 30, 2018

Good Course for learning the basics

By Nermin E

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Nov 6, 2017

Very valuable course for beginners.

By M. M K H

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Apr 8, 2017

Very Good. Want to do next courses.

By polina l

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Dec 5, 2015

Great course and great instructors!

By Abhinav N

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Jun 7, 2020

A very good and informative course

By Aniket A

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Apr 22, 2020

A very useful course for beginners

By naman g

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Jul 31, 2019

Teaches well and start with basics

By Tanisha

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Oct 20, 2018

One of the best course in coursera

By Funtip S

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Jul 12, 2024

Super essential. I love Wharton !

By CATHY M

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Mar 14, 2022

I learned a lot on this course <3

By Sheila O

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Aug 15, 2020

It was a good learning experience

By Muh M M

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Jul 30, 2020

it was fun and easy to understand

By KEWARIN S

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Apr 19, 2020

Well explained and very useful 🙏

By Gabriel B

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Dec 21, 2019

Great content and great charisma!