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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1276 - 1300 of 2,534 Reviews for Customer Analytics

By Hillary T

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Dec 14, 2015

I learned a lot in this class.

By Luis F

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Dec 8, 2015

Great insights on this course.

By Esther A

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May 19, 2023

I really enjoyed this course.

By IMEN N

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Mar 30, 2023

Brilliant Course !

Thank you !

By Alejandro b

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May 1, 2021

I am happy of what I ve learn

By Howard C

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Apr 11, 2021

Very interesting and relevant

By Omar R P M

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Mar 8, 2021

Highly valuable information!!

By Peter I D

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Dec 8, 2019

The course was an eye opener!

By OBI N

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Oct 14, 2019

Excellent introductory course

By Christiane M

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Dec 13, 2018

Excelent material - good path

By Ojas B

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Jul 3, 2018

Excellent course for starters

By Andrzej T

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Oct 13, 2017

great course and great tutors

By Ravinder s

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May 21, 2016

Good course...great learning!

By Akul D

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Feb 18, 2022

good insights on the subject

By Adrian M

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Mar 14, 2021

Great stuff! Very applicable

By amey b

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Apr 25, 2020

Very good course to work on.

By Ajaypal S

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Aug 13, 2018

Great Work by all professors

By Jayson A

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Jul 2, 2018

I have really learned a lot.

By Amritansh P

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Jun 22, 2017

Something different to learn

By Volodymyr M

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Jan 15, 2017

Great overview on the topic!

By Công H L

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Jun 5, 2022

Awesome, Wonderfull Course!

By Jira P

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Sep 13, 2021

Excellent Learning Program.

By Yogeshwar Y

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Jan 20, 2019

Good All the lecture is ok.

By Shakil A

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Oct 12, 2016

Excellent and inspiring....

By Ed D

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May 23, 2016

Very well organized course.