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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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3876 - 3900 of 6,007 Reviews for Foundations of Digital Marketing and E-commerce

By Karen B

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Sep 27, 2022

Well put together

By R H R

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Sep 22, 2022

Very Informative.

By kaviarasi

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Sep 21, 2022

it usefull for me

By Pirapong S

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Sep 10, 2022

excellent chapter

By Luis A

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Aug 16, 2022

Great foundations.

By Nonglak A

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Aug 16, 2022

i love it the most

By Lefranc J

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Jul 23, 2022

Excellent content!

By Michaela O

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May 25, 2022

It was AMAZING !!!

By Biniyam A G

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Jan 31, 2025

IT IS BEST COURSE

By Nova H

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Jan 30, 2025

sangat bermanfaat

By Yishu W

•

Dec 1, 2024

Very enlightening

By Naveen

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Nov 24, 2024

great work google

By Mervyn G

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Nov 16, 2024

Very informative!

By Nabeel a

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Nov 15, 2024

All question easy

By Nehal K T

•

Oct 15, 2024

رائعة جداً ومفيدة

By Jan E

•

Oct 11, 2024

Very informative!

By Hussain

•

Sep 15, 2024

Great learning...

By Zainah H

•

Sep 7, 2024

It has been great

By Nur A H

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Jun 26, 2024

Great course! 5/5

By Ghislain B

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Mar 9, 2024

Excellent program

By Naila K

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Jan 29, 2024

Very informative.

By Rashmi M

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Dec 19, 2023

Very nicely done!

By Ajay

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Dec 6, 2023

loved this course

By Sourjyadip D

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Nov 10, 2023

VERY INFORMATIVE.

By timothy m

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Oct 31, 2023

Great instructors