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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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3951 - 3975 of 6,006 Reviews for Foundations of Digital Marketing and E-commerce

By Shahzaib S

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Dec 16, 2024

very nice course

By Hugo H D Z

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Nov 19, 2024

Estuvo muy bueno

By Tessa

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Oct 20, 2024

Very educational

By Nkemakonam U

•

Oct 20, 2024

very good course

By Odra M

•

Oct 20, 2024

Excelente curso.

By Nabanna C

•

Oct 18, 2024

very nice course

By muhammad q

•

Oct 5, 2024

Great Experience

By Zafarullah B

•

Sep 2, 2024

Knowledge full !

By AKASH P

•

Sep 1, 2024

very good course

By Sarvesh (

•

Aug 29, 2024

Great Experience

By seher z

•

Aug 25, 2024

simply worth it.

By Vika K

•

Aug 21, 2024

very informative

By Taurice C

•

Aug 19, 2024

Really inspiring

By Leslie D

•

Aug 12, 2024

Excelente curso.

By réda l

•

Aug 4, 2024

Best Certificate

By Muhammad A D

•

Jun 4, 2024

Mantap oke bangt

By Hamza

•

May 5, 2024

excellent course

By Sadie H

•

Apr 5, 2024

Very interesting

By Yusuf M F E

•

Apr 5, 2024

Excellent course

By Disha G

•

Feb 9, 2024

Excellent Course

By Usman F

•

Jan 20, 2024

Excellent Course

By Wonfull D

•

Jan 4, 2024

very good，thanks

By Verónica P G

•

Dec 26, 2023

Very interesting

By Jessica R

•

Dec 19, 2023

very educational

By Mosharraf H

•

Dec 10, 2023

learning is easy