Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

Filter by:

4051 - 4075 of 6,006 Reviews for Foundations of Digital Marketing and E-commerce

By Shaji p

•

Sep 24, 2022

awesome modules

By Napoleon C

•

Sep 22, 2022

monster course!

By AGUSTÍN A C D V

•

Sep 21, 2022

Great material!

By Shaik I

•

Sep 18, 2022

Great learning!

By Palak K

•

Sep 12, 2022

very intresting

By Fofo K G

•

Sep 2, 2022

very instructive

By Christina M

•

Aug 27, 2022

Great program !!

By Abdulrahman B

•

Aug 4, 2022

Excellent course

By Kamal b

•

Jul 26, 2022

wonderful course

By Chizoba A

•

Jul 20, 2022

Great curriculum

By Martha Y L

•

Jul 14, 2022

VERY INFORMATIVE

By Nachiketas N

•

Jun 25, 2022

Excellent course

By Shraddha T

•

Jun 15, 2022

excellent course

By Santiago M

•

Jun 8, 2022

Excellent course

By CRISTIAN D J S B

•

Feb 25, 2025

maravilhoso!!!!

By Emmanuella E

•

Feb 7, 2025

I learned a lot

By JEAN-PIERRE M S S

•

Jan 30, 2025

Très instructif

By RENATO R I

•

Jan 29, 2025

CURSO EXCELENTE

By Alejandro R R A

•

Jan 25, 2025

Excelente curso

By Uriel M

•

Jan 16, 2025

Muchas gracias!

By Camilo G

•

Dec 12, 2024

Excelente curso

By Juan C T

•

Dec 2, 2024

muy buen curso.

By Satyavrat K

•

Nov 25, 2024

very enthuastic

By Yesica P ( c M

•

Nov 12, 2024

Excelente curso

By SHRUTI S

•

Oct 30, 2024

good.. loved it