Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

5026 - 5050 of 5,993 Reviews for Foundations of Digital Marketing and E-commerce

By Yohanes P

•

May 18, 2024

nice

By Diyorbek X

•

May 11, 2024

good

By Jessamin L

•

May 3, 2024

nice

By Erkinov A

•

Apr 22, 2024

Zoʻr

By АбуАли У

•

Apr 19, 2024

like

By Artemid K

•

Apr 15, 2024

well

By Hoàng V

•

Apr 10, 2024

Good

By Pham T H

•

Mar 29, 2024

good

By Rahul

•

Mar 26, 2024

nice

By ANGGI H

•

Mar 26, 2024

nice

By Hammad S

•

Mar 18, 2024

Nice

By Apriliana F W

•

Feb 29, 2024

good

By BuridiSirisha

•

Feb 24, 2024

good

By N. A (

•

Feb 2, 2024

good

By Allys A

•

Jan 27, 2024

best

By Alesha R

•

Jan 24, 2024

GOOD

By Shuvo R

•

Jan 19, 2024

Best

By Nazar A k

•

Jan 18, 2024

nice

By Karina a o

•

Jan 14, 2024

good

By VASLIDDIN S S O

•

Jan 8, 2024

good

By Santanu H

•

Jan 4, 2024

good

By Lý H P

•

Jan 3, 2024

GOOD

By Arsen H

•

Dec 26, 2023

good

By Febriana D L

•

Dec 23, 2023

good

By FARISYA A

•

Dec 19, 2023

good