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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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By Neil C

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May 21, 2022

good

By Muhammad U e

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Nov 15, 2024

yay

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Nov 13, 2024

гуд

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Sep 13, 2024

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Jul 30, 2024

oke

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Jun 8, 2024

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May 22, 2024

top

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Jan 19, 2024

wow

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Dec 14, 2023

رئع

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Oct 8, 2023

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Jun 17, 2023

top

By Brandon N

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Feb 19, 2023

gud

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Feb 1, 2023

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كك

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Dec 22, 2022

wow

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Nov 23, 2022

wow

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Nov 12, 2022

WOW

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Nov 11, 2022

N/a

By EL M G

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Nov 7, 2022

BON

By Hoàng N B

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Sep 30, 2022

ok

By Yutthachai s

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Jul 25, 2022

thx

By Raquel F

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Jun 17, 2022

:)

By Pham N B H

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Feb 21, 2025

ok

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Nov 29, 2024

ok

By Tashi y T

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Oct 15, 2024

Tq