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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5451 - 5475 of 5,990 Reviews for Foundations of Digital Marketing and E-commerce

By jon b

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May 27, 2023

Good course that offers a great start to digital marketing and e-commerce.

By Ivan J D

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Dec 23, 2022

Un curso que permite complementar lo que hoy se vive en el mercado laboral

By Ruth P

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Dec 1, 2022

Great course, I'm learning the basics of digital marketing and E-commerce.

By Iero B

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Feb 21, 2025

Bom porque me ajudou a saber como funciona o Marketing Digital E-commerce

By Asmat R

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Oct 26, 2024

Designed in a really good way by providing examples and allied concepts.

By ursel k f d

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Dec 16, 2022

Me gusto mucho, considero que se pudiera ser mas profundos en los temas.

By nay k

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Sep 8, 2024

This course teach me more digital and technological lessons and I got .

By Zoey G

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Mar 6, 2023

It was a decent thing. Some things got worded weired but that was okay.

By Bilal S

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Oct 14, 2022

I learnt alot of new skills and knowledge on digital marketing basics.

By Rangasai m

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Feb 14, 2023

It was nice experience for me and i learnt many things in this course.

By A. S

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Jan 29, 2024

Wanted to see more of the art and writing related part of the course.

By Syed M

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Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)

By Happy I

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Nov 1, 2022

it's been cool and I hope in learning more, especially the practical

By Carman M

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Oct 3, 2022

very professional and cover all necessary area and explaned clearly

By dotverbplus

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Nov 27, 2023

This first course as much as it is informative, it is way too long.

By Hepziba J

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Aug 5, 2022

Its great to learn the courses and getting certificates from Google

By Christian M A

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Jul 11, 2023

The course outline was resourceful, and the facilitators were good

By Orkun C

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Jan 30, 2025

Çevirisi biraz zayıf, onun dışında gayet iyi planlanmış bir kurs.

By Kishore K

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May 12, 2024

it was good, but the discussion prompts seemed a bit too advanced

By Mansoor I

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Jan 23, 2024

This course is very basic but good for revision of past learnings

By Pakkiri K

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Mar 11, 2023

natural knowledge for digital marketing and e-commerce and super

By अमित_Amit व

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Nov 9, 2022

I love this course, but got aid only for one I need it for all 7.

By Ahtisham Z

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Jan 20, 2025

Good course to understand the foundations of Digital Marketing.

By Dánae D L

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Oct 10, 2024

Le daría 5 estrellas pero a veces la traducción está incompleta