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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5426 - 5450 of 5,990 Reviews for Foundations of Digital Marketing and E-commerce

By Alfred T

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May 17, 2022

easy to understand material and wasn't too lengthy. Wish there was more hands-on items

By Carolyn M

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Jun 14, 2023

Very informative course that provides a good introduction to the field of marketing.

By Matthew D

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Jan 12, 2025

GOOD COVERAGE OF THE BASICS OF MARKETING SND I LIKE THE WAY THE COURSE IS LAID OUT.

By NGUYEN B A

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Sep 12, 2023

Although the course was very informative, I hope it gets even better in the future!

By Carmen G

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Jun 13, 2022

This course was clearly presented and paced to optimize learning about new content.

By Nina S

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Oct 30, 2024

it would be great if we would know which software program to use to track the data

By Juliana C

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Aug 14, 2024

A great way to introduce you to the concepts and foundations of digital marketing.

By Shruthi c

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Aug 5, 2023

It is a good course that provides an overview of digital and e-commerce marketing.

By amani

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Oct 20, 2022

Well explained, organized and make you always motivated to learn. I recommend it.

By Sonali S

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Jun 17, 2024

its a excellent course for beginner level who wants to explore digital marketing.

By Aayush S

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Jun 7, 2024

Could be more interesting and interactive but overall a good course for beginners

By Samia B A

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Jul 7, 2023

in the certificate they are not showing my name. My full name is Samia Binte Azad

By MALLIKARJUNA R V

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Jul 23, 2024

The course has really set up a framework for the digital marketing certification

By EMMANUEL A M

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Oct 18, 2022

The course is exciting and gives insight into digital marketing and e-commerce.

By Aakash K

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Jun 8, 2022

A great course for the beginners to start. Mix of Marketing and Data Analytics.

By Jeffrey B

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Jul 13, 2023

Very comprehensive, I think I would have preferred something more fundamental.

By Natasha G

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Apr 6, 2023

Great Course wish it would include a downloadable pdf of the important slides.

By Tashi Y

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Sep 19, 2022

It was a simple yet effective course. you can learn a lot in such short time.

By isha g

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Jan 12, 2025

Good course to understand the foundations of Digital Marketing and E-commerce

By Taha V

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Nov 25, 2024

course explanation by teacher very good and organizes of lesion is very good

By Eileen M

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Mar 8, 2023

I would have liked to have some action, like build some account or something.

By Kamal K

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Jul 5, 2023

best for beginners and for those who want to start learning marketing field.

By Robin K

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Feb 23, 2023

An excellent introduction to the world of digital marketing and e-commerce.

By Karla M R E

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Dec 7, 2023

It was such a great course and very easy to understand and keep up with it.

By Muhammad S N

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Sep 17, 2022

Quite basic but very effective information they share absolutely love it .