Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

801 - 825 of 5,993 Reviews for Foundations of Digital Marketing and E-commerce

By Irene M

Feb 3, 2023

This course is really helpful for digital marketing wannabes. Topics were all explained clearly with examples for better understanding of concepts and terms.

By Nihan M

Jan 22, 2023

This is a professionally designed and excellently delivered course. I found it very useful to watch bite sized videos followed by relevant reading materials.

By nour k

Dec 14, 2022

every single tips is illustrated in a way suitable to all levels to understand and to perform .

thanks to all illustrators about the efforts , really helpful.

By Daniel B

Oct 9, 2022

aprendi mucho en este primer curso de conceptos basicos del marketing, lo unico malo que esta en ingles, pero con un buen traductor te enseña mucho, gracias

By Rohit s

Aug 25, 2022

Quality course with Quality Teachers speacially caoch Ak Like the way he explain and react . This course provide me deep knowledge in Digital Marketing feild

By Akash S

Aug 25, 2022

Basic foundation of digital marketing is very clearly made understandsble.Very good way of enhanching knowledge about the vairous fields of digtial marketing

By Jaime L D

Aug 18, 2022

Excellent for the absolute beginner. I learned a lot in this class and it really lays the foundations of what digital marketing and e-commerce are all about.

By Abhinav J

Aug 17, 2022

One of the best foundation course for the people who want o get started with digital marketing. Kudos to the google team . Thank you for creating this course

By Herman B

May 6, 2024

thank you for the opportunity given and also the knowledge learned is very good, useful and broadens my insight, thank you very much to Corsera and the team

By Sameera E

Jan 31, 2024

The course is outlined well and covered in a way that captivates the attention. I was left wanting to know more and completing course 1 in less than a week.

By Julia E H

Nov 5, 2023

I'm so EXCITED and inspired to already have my first certificate!!! I love the way the course is laid out too, I actually look forward to taking the tests.

By Daniel E

Aug 8, 2023

I love it. Very Detailed information that challenged the current skills that I have and helped me develop new skills that I can carry on in the marketplace.

By Shantee J

Apr 1, 2023

I really enjoyed this course, and the instructor videos were very helpful and clear. I really like tha fact that i can download the material to my computer.

By Sirate k

Apr 1, 2023

It was a fun start, days go by so fast but i learned a lot in less than 2 hrs a day of class.

notes, and videos and short and precise while teaching a lot.

By David L

Mar 2, 2023

I enjoyed learning about the importance of the marketing funnel, the customer journey, and why remarketing and data analytics are so valuable to businesses.

By Ugur

Feb 25, 2023

It was all perfectly set up and richful content thanks to Google experts.

I highly recommend this course to get started with the digital marketing and ecom.

By Ruko S

Dec 7, 2022

It's a great course to understand the Digital Marketing universe! The learning materials are short videos and quizzes, made easy to understand and remember.

By Abbas R

Oct 12, 2022

tI love this course and its really clear voice and vision and you would love to get this course and there question answer practice i like it and i recommend

By Janet T O P

Jul 30, 2022

Great overview and basic introduction to Digital Marketing and E-Commerce. I look forward to digging deeping into each topic and work toward certification.

By KIRIE E B

Sep 3, 2024

This material is excellent for laypersons to gain an overview of the fundamental aspects that form the core foundation of Digital Marketing and e-Commerce.

By Juan F G

Jul 10, 2024

El curso es interactivo con una buena mezcla de videos de corta duración bien explicados con pruebas internas y lecturas con animaciones y casos prácticos.

By Francesco G

Feb 24, 2024

Really an amazing course, super well explained, simple to follow and extremely well explained, thank you to all the teachers and pros who made this course.

By Tomas A

Mar 9, 2023

Es un curso muy didáctico y especifico respecto a detalles necesarios para entender lo que significa desempeñar funciones en Digital Marketing & E-commerce

By Tawanda B

Mar 7, 2023

This program is awesome. I love the fact that I can go at my own pace. I was able to complete the first part of 7 in a couple of days. I love this program.

By Shubham S

Jan 18, 2023

The instructor was so professional and to be honest, this is one of the most affordable and informative course you can ever find. Buy it and thank me later