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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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876 - 900 of 5,993 Reviews for Foundations of Digital Marketing and E-commerce

By Aditya G

Nov 5, 2022

Very crisp and highly intuitive.

The course has the best flow, the most amazing teachers, and of course, the best structure possible.

10/10 recommend.

By Deborah E F

Aug 1, 2022

It was a very in-depth course and easy to follow along as well. I really enjoyed opening it every single day and would exceed my goals for the day.

By Satyajit G

Jun 23, 2022

I'm very thankful to Coursera and Google to provide this type of course and it's very helpful for me that's why this course is applicable for 5 star

By Madiha S

Jan 8, 2025

I loved this course and I have learned valuable information about Digital Marketing and E-commerce. I highly recommended to enroll in this course!!

By Daniel O H P

Nov 10, 2024

aunque hay algunas complicaciones por las traducciones que no siempre son precisas, el curso es muy claro, por lo que no fue muy difícil afrontarlo

By Vansh S

Sep 6, 2024

i love you google for providing this course the experts who teaching in this course are way much good in teaching as compare to my college teachers

By javaid s

Aug 31, 2024

Google had provided me with an excellent opportunity to learn and understand the fundamentals of digital marketing and e commerce. Thanks Google.

By Noha S

Oct 6, 2023

excellent way to learn about this field . really helpful and important for each one seaking for anew job in digital marketing and e commerce field

By Abhineeta R

Sep 9, 2023

Such a comprehensive course for beginners. Really laid a solid foundation for my digital marketing journey. I already feel empowered and confident.

By Khushboo P

Jul 24, 2023

I really loved this program. Before joining this course, I was unaware of various concepts and I loved how everything was explained using examples.

By Niks J

Feb 21, 2023

Awesome experience! thank you! It was really great and also as my first language is not English it was still really easy to understand everything!!

By Mian K

Jan 19, 2023

I'm so happy to complete my first stage of digital marketing and E-commerce field. I'm glad that google and coursera has given me this opportunity

By Fernando R

Jan 28, 2025

It was a very deep insight on marketing on the online space. Would have like to gone through practical test to apply all the information received.

By Mat

Dec 8, 2023

Clear bite chunks of wisdom, with a variety of high quality sharing from different professionals. Information was conveyed clearly and succinctly.

By Mukhtar A

Sep 30, 2023

I am so excited to complete this Google Certificate for Foundations of Digital Marketing and E-commerce with flexible timing according to my will.

By esha s

Apr 15, 2023

it was really impressive how we can learn this in a very easy ways and also on our own pace. Helped me understand so much about digital marketing.

By Ella B

Jan 9, 2023

Fantastic overview and foundational knowledge of digital marketing and e-commerce! Love the videos and interactive activities to keep you engaged.

By Jason L ( M

Jun 6, 2022

I learned a lot of terminology and ways of explaining concepts to hiring managers that will showcase I know what I know without further questions.

By Winnie T

Oct 6, 2023

I loved the practicality and depth of a course that's a foundation. The instructors were pretty good too. Many thanks to Google for this program!

By Eza N

Jan 29, 2023

This course is best if you want to pursue your career in digital marketing. It gives you a strong foundation for your career. Highly recommended!

By Sanjay R

Jul 5, 2022

Extremely happy with the way this course has been designed. In the past, I have used other elearning platforms, but nothing as good as Coursera.

By Kristina V

Nov 4, 2024

This course gives a great overview of the components you will need to master in order to be successful in taking on a role in digital marketing.

By Oğuz Y

Sep 10, 2024

I enjoyed throughout the program explaining the theoretical underlying ideas and real-world implementations of digital marketing and e-commerce.

By Shankar B

May 7, 2024

Awesome! I've learned so much information; each module was distinct and enlightening. I am so excited for the next phase of my learning journey!

By bayo o

Sep 30, 2023

IT WAS INSPIRING AND REJUVENATED MY LONG-LOST READING HABITS. IT WAS A CHALLENGE BUT IT WAS WORTH IT. I'M EVER READY FOR THE NEXT LEVEL COURSE.