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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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951 - 975 of 5,994 Reviews for Foundations of Digital Marketing and E-commerce

By TRI W A

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Oct 21, 2022

I really enjoy studying in this course because it provides a lot of practice in real cases and appreciates every learning journey. Thank You

By Reba D S

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Feb 3, 2024

This course is amazing! It helps you learn how to navigate various marketing situations and prepares you for a career in digital marketing.

By Suryansh M

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Dec 5, 2023

It was an insightful course if anyone wants to enter the world of digital marketing. Very easy to understand .Must watch for all beginners.

By Zaeem S

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Aug 20, 2023

great way to start a course with basics of digital marketing with a great instructor who taught me in a excellent way, excited for 2 course

By Matheus B

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Aug 18, 2023

Excelente! Muito obrigado a todos os envolvidos não penas pelos conhecimentos teóricos, mas também por todos os incentivos durante o curso!

By Vatsal D

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Jun 30, 2023

Its been an amazing experience to have the knowledge regarding the field i wanted to be in from the Google executives. Its gem of a course.

By Janette G

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Jun 4, 2023

Excellent course which offered me exactly what I need to build a solid Foundations of Digital Marketing and E-commerce. Thank you, Google.

By Karim C

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Jun 2, 2023

The course is very straight forward and informative, the way the information represented is great with flexibility to download and revisit.

By Abdelrahman O

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Dec 29, 2022

perfect course for beginners. I tried a lot of courses in this field they were all difficult. don't think too much just click on the button

By Sa M

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Jul 29, 2022

It's very interessting course anyones would like to be digital marketer should take this course before start any online business.Thank you!

By Carol V

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Aug 26, 2024

The course is well made! It gave me a lot of insights about all the themes we will see later in the courses. I really love it, thank you!

By chamall

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Jun 18, 2024

This course opens my eyes to the world of digital marketing and e-commerce, also opening doors to enter into the field of email marketing.

By Mr. R R H

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Apr 8, 2024

I love taking this course. The material found in this course is very authentic and more interactive which is way I was able to complet it.

By Ric E

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Oct 11, 2023

This was a very good course, with a lot of useful information. Thanks for making it easy enough to grasp, in order to learn something new.

By Vincent O

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May 12, 2023

This is a great foundational course for Digital Marketing. I recommend it for anyone just venturing into Digital Marketing and E-Commerce.

By Hassan F

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Jan 7, 2023

The most helpful and engaging course I joined ever. It was very helpful though I always found it hard to learn from anyone else but myself

By Saad B Z

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Sep 15, 2022

It was an amazing learning experince. I learned a lot through this course and set strong foundations of digital marketing and e-commerce.

By Kimberly M

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Aug 10, 2022

This is so exciting! So far, I'm getting a better understanding of funnels, customer leads, etc. I look forward to gaining more insight!!!

By Wedow A

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Aug 22, 2023

these helped me to understand deep-down to digital marketing and e-commence.

I am really appreciate the platform and all the instructors.

By 21ucma016 2

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Jul 30, 2023

THANK YOU FOR PROVIDING ME SUCH A USEFUL AND RECOGNIZABLE LEARNING PLATFORM TO ENHANCE MY SKILLS AND CREATING A NEW PATHWAY TO MY CAREER.

By Maria S

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Jun 5, 2023

Great course for individuals who just stared to learn about the fascinating word of Digital marketing and e_commerce. Highly recommended!

By Nwosu C

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May 15, 2023

This course was very informative and enlightening , it went beyond my expectations and i am very pleased with what i have learned so far.

By Silvia F

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Apr 27, 2023

I love this course I learned a lot about Marketing Digital & E commerce, I want to continue learning to performance as a Digital Marketer

By Chikezie C U

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Oct 31, 2022

awesome course with rich content on SEO, SEM, email marketing, marketing funnel, digital marketing strategy, customer jouney, touchpoint

By Noor R A H

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Sep 22, 2022

easy to follow and understand,good program with the collaboration from my local company with google and also very helpful for beginners.