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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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1026 - 1050 of 5,994 Reviews for Foundations of Digital Marketing and E-commerce

By Paola H

Nov 8, 2022

This first course really explains well what digital marketing is. You will learn all concepts and structures needed to move forward.

By Mir S A

Oct 2, 2022

This course easy to learn and in deepth of knowledge of foundation of digital marketing and ecommerce. Just awasom course out line.

By Christophe J

Jul 16, 2022

J'ai bien aimé. C'est une bonne base et un bon rafraîchissement même pour ceux qui comme moi ont appris par eux-même au fil des ans.

By Mark A M

Nov 13, 2023

Excellent course. Well developed and the content was great, easily understood, and well manged. So far, I really like the course!

By Tatiana A

Apr 1, 2023

Learned many things I did not know about Digital Marketing and E-commerce. Classes are very clear and the quizzes are very helpful.

By Mohsin A S

Jan 24, 2023

really amazing works by coursers and lecturers but please make certificate in English , because my name on certificate write wrong

By Gabrielle

Jan 21, 2023

Very interesting and well made, with lots of different formats (video, reading, tests) so it;s easy to keep focus and get rewarded.

By Peter T

Nov 30, 2022

I've loved every step of the learning experience! I love this course and the way google and its staff put it together thank you!!!!

By Christie's W

Sep 16, 2022

I have already learned so much and even put the skill into practice by the end of Course 1 of this certificate. Thank you Google!

By jesica d m s

Dec 29, 2024

Estoy muy contenta con el curso, me pareció de los más interesante y motivador. Espero que el resto de los cursos, sean similares.

By Andrew D

Sep 15, 2024

Provides a clear overview of the course and the expected outcomes, while laying the foundation for what lies ahead in the program.

By Lawrence A

Jul 25, 2023

Real life situations clearly revealed in the course with precise yet in a simplified way to make the learning process enjoyable!!!

By Israel B

Jun 27, 2023

am amazed on how flexible the learning plan is, how easy it is to understand what was taught and how user friendly the platform is

By AnaRuth F

May 21, 2023

Un curso para aprender de una manera fácil y rápida los fundamentos del Marketing. Se para rápido el tiempo y se aprende bastante.

By Ali F

Nov 8, 2022

I learn lots of things from this course . Google is my ideal platform. I prefer to everyone learn from google and grew up quickly.

By abzluvvsossa

Oct 27, 2022

WOW! This course is so informative and just great if you want to learn about the fundamentals of Digital Marketing and Ecommerce.

By Khor Y H

Aug 12, 2022

Is a great course, is a study journey, and also is a good course for those with zero knowledge of digital marketing and e-commerce

By Henok K

Jun 27, 2022

This course is amazing.The coure conent , the methodology, the length , the questions, cases .Every thing was made smart. Flawless

By Chinedu S

Feb 4, 2025

This is an excellent course with great and beautiful instructors. They made my journey smooth and easy. I love you all. Kisses!!!

By Levy S

Sep 29, 2024

I thought it was a very well put together course. It gives you enough knowledge to feel confident you could do this for a living.

By Rahman

Mar 26, 2024

This is just the beginning; it's the 1/7 courses. It covers in detail many of the concepts you will study throughout the program.

By Sarah I

Jan 10, 2023

Found that this course was a great foundational base for the other courses in this certificate and can't wait to continue onward.

By Joanna R

Sep 1, 2022

A good introduction into the world of Digital Marketing and E-commerce. Highly recommended if you want a career in this industry.

By Deleted A

Aug 28, 2022

He aprendido muchisimo y animo a cualquier persona que esta indecisa a tomar este curso, a que invierta en algo que vale la pena.