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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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4976 - 5000 of 5,343 Reviews for Marketing in a Digital World

By giada z

•

Nov 17, 2020

I enjoyed the case studies

By Pranav R

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Jun 10, 2020

Good... easy to understand

By lee w k

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Jan 2, 2017

Great learning experience!

By Nishvin's W

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Jan 18, 2022

Good content and concepts

By pyro

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Sep 12, 2021

the content is wonderful.

By swapnil s

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Jul 3, 2021

good course for marketing

By Md A A K

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May 11, 2021

Overall its a good course

By Ebenezer G A

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Dec 18, 2020

Really enjoyed the course

By Gaurav T

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Jun 11, 2020

Overall very good course.

By PRINCE K

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Jun 9, 2020

best and very helfull app

By Dee A G

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Sep 18, 2019

This has been so helpful!

By Vilius L

•

Jun 3, 2017

Great Introduction course

By Kristo R

•

Sep 3, 2015

Basic, but good knowledge

By Sarfraz Z S L o C & I

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Jul 30, 2021

very informative course.

By Mohit

•

Jul 30, 2020

Nice course i enjoy lots

By olakunle l

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Jun 16, 2020

great team, great course

By Aly K S

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Apr 3, 2019

very constructive course

By Yashaswi K

•

Jun 4, 2018

great course. enjoyed it

By Neha V

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Sep 23, 2017

It was an amazing course

By Monjur E

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Aug 21, 2017

Good introductory course

By Sheetal D

•

Apr 6, 2016

Excellent course content

By Filippo C

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Aug 26, 2015

Very interesting course!

By Sanyam G

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May 7, 2023

Well explained all 4p's

By Roshni R

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May 19, 2020

Very Insightful course

By Hříthìk M

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Feb 23, 2020

it was a good course..