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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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5076 - 5100 of 5,343 Reviews for Marketing in a Digital World

By YunLi

•

Apr 22, 2016

Very useful

By luigi p

•

Sep 10, 2015

good course

By venkatesh m

•

Aug 21, 2020

no comment

By Hima B

•

Jul 14, 2020

Very Good.

By YOGESWARAN M S S

•

Jun 4, 2020

learnt lot

By Aryaman M

•

May 25, 2020

fun course

By Jong P

•

Oct 30, 2016

good class

By Beatrix B

•

Dec 10, 2015

JUST GREAT

By Xiaolin S

•

Oct 19, 2015

Very good!

By NUR A H

•

Mar 22, 2022

Very Nice

By SHUVAJIT M

•

Jan 14, 2021

Excellent

By Hüseyin B K

•

Oct 16, 2020

GREAT JOB

By Shivam M

•

Oct 15, 2020

EXCELLENT

By Monika N H

•

Sep 29, 2020

Good one.

By SHIVAM B

•

Sep 21, 2020

very good

By Abhishek S

•

Sep 10, 2020

very good

By Mai E

•

Jul 17, 2020

Very Good

By SATHYANARAYANA K

•

Jun 5, 2020

thank you

By palak k

•

Jun 5, 2020

excellent

By Obele H

•

May 18, 2020

Expansive

By 15TUME240 S S

•

Nov 6, 2021

ggoodgoo

By RAHUL N 2

•

Nov 2, 2020

So good.

By Unnati D

•

Oct 4, 2020

too good

By Andrea I A

•

Sep 23, 2019

Great 👍

By Shubham V

•

May 29, 2017

nice one