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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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5101 - 5125 of 5,343 Reviews for Marketing in a Digital World

By Vivek S

•

May 20, 2017

Thanks !

By chittkhs186178

•

Oct 15, 2024

it's ok

By Ayman S A E

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Sep 7, 2018

I loved

By Akshay M

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Mar 22, 2023

useful

By Harish N

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Sep 3, 2024

great

By Prateek Y

•

Jul 14, 2020

Great

By Aditya R K

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May 28, 2020

Good.

By Yusuf A M

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Aug 11, 2023

Nice

By Souradip B

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Apr 16, 2023

good

By NATTHAYA W

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Mar 7, 2023

good

By Bảo H N N

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Apr 6, 2021

good

By Donella S

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Nov 12, 2020

Good

By Ain N

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Oct 25, 2020

good

By Kunal A

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Oct 11, 2020

good

By Ravindra H L

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Sep 25, 2020

GOOD

By Mohamed R A K

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Sep 14, 2020

Nice

By Parth M

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Sep 12, 2020

nice

By AROCKIA K L

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Sep 7, 2020

good

By SADDALAMANJU

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Aug 26, 2020

good

By A. P

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Aug 16, 2020

Good

By Rishab C

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Aug 7, 2020

good

By varun t

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Aug 6, 2020

good

By 3laa S

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Jul 25, 2020

good

By RAMU G

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Jul 24, 2020

Good

By Ravindra S R

•

Jun 27, 2020

BEST