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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

Filter by:

5226 - 5250 of 5,343 Reviews for Marketing in a Digital World

By Lavinia B

•

Oct 5, 2015

May be too wide in terms of issues

By Brian M

•

Apr 22, 2021

i have not received certificate

By Warrick V D H

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Aug 24, 2016

Found it to be a bit outdated.

By MOI-E P

•

Jun 9, 2020

This course really helped me.

By Namara F

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Nov 4, 2020

The course is good very good

By Suvi K

•

Oct 19, 2021

Kind of outdated concepts

By mian h

•

Sep 17, 2021

too old and only theory.

By Gaurav T

•

May 31, 2016

elementary .. good.

By Bhavesh T

•

May 14, 2020

Good for learning.

By Darrick W

•

Jan 10, 2016

Minimal substance

By Ghandur R P

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May 15, 2021

my name is wrong

By luis m o m

•

Aug 1, 2020

Good course!

By Vanessa F

•

Mar 16, 2017

Interesting!

By kartik a

•

Jun 26, 2020

good course

By Shubham a

•

Apr 13, 2020

It was goof

By Shweta G

•

Jun 10, 2020

very basic

By VISMITHA M

•

Jul 16, 2020

Excellent

By Jibran S

•

May 31, 2020

Great

By Ismael S C

•

May 5, 2020

Basic

By Narayan S

•

Jan 14, 2021

Good

By Natalia L M H

•

Nov 5, 2020

good

By richa g

•

Aug 18, 2020

Good

By Blue B

•

May 10, 2020

Nice

By Leeann R

•

Oct 25, 2020

Ok

By Arlene K

•

Jun 29, 2016

I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises. However, the content was simply too much for me to complete. It's a bit ironic that a course about marketing missed its market. To give a bit more detail: there were 12 video lectures, 3 assignments that had to be done days before the end of the week to be peer-reviewed, and then I had to peer review others work, while also going through all the assigned reading. It seemed more like a courseload for a full time student or perhaps a part-time student. As online students typically are neither, I'm surprised the course content wasn't better managed. I take a lot of notes, so perhaps that's what slowed me down, but I also have a full time job and I intern on the weekends. I was hoping this course could easily be done in the evening hours. Other coursera courses provided an excellent balance of content and courseload, I'm disappointed that this course wasn't one of them. It seemed very useful and interesting.