PP
Aug 29, 2017
I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers
DB
Jul 26, 2020
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
By Lavinia B
•Oct 5, 2015
May be too wide in terms of issues
By Brian M
•Apr 22, 2021
i have not received certificate
By Warrick V D H
•Aug 24, 2016
Found it to be a bit outdated.
By MOI-E P
•Jun 9, 2020
This course really helped me.
By Namara F
•Nov 4, 2020
The course is good very good
By Suvi K
•Oct 19, 2021
Kind of outdated concepts
By mian h
•Sep 17, 2021
too old and only theory.
By Gaurav T
•May 31, 2016
elementary .. good.
By Bhavesh T
•May 14, 2020
Good for learning.
By Darrick W
•Jan 10, 2016
Minimal substance
By Ghandur R P
•May 15, 2021
my name is wrong
By luis m o m
•Aug 1, 2020
Good course!
By Vanessa F
•Mar 16, 2017
Interesting!
By kartik a
•Jun 26, 2020
good course
By Shubham a
•Apr 13, 2020
It was goof
By Shweta G
•Jun 10, 2020
very basic
By VISMITHA M
•Jul 16, 2020
Excellent
By Jibran S
•May 31, 2020
Great
By Ismael S C
•May 5, 2020
Basic
By Narayan S
•Jan 14, 2021
Good
By Natalia L M H
•Nov 5, 2020
good
By richa g
•Aug 18, 2020
Good
By Blue B
•May 10, 2020
Nice
By Leeann R
•Oct 25, 2020
Ok
By Arlene K
•Jun 29, 2016
I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises. However, the content was simply too much for me to complete. It's a bit ironic that a course about marketing missed its market. To give a bit more detail: there were 12 video lectures, 3 assignments that had to be done days before the end of the week to be peer-reviewed, and then I had to peer review others work, while also going through all the assigned reading. It seemed more like a courseload for a full time student or perhaps a part-time student. As online students typically are neither, I'm surprised the course content wasn't better managed. I take a lot of notes, so perhaps that's what slowed me down, but I also have a full time job and I intern on the weekends. I was hoping this course could easily be done in the evening hours. Other coursera courses provided an excellent balance of content and courseload, I'm disappointed that this course wasn't one of them. It seemed very useful and interesting.