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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,404 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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676 - 700 of 1,828 Reviews for Marketing Analytics

By George C L

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Jun 11, 2020

i learn a lot of things especialy in solving and it is a big help for me

By Eakansh S ( S

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May 21, 2020

Course is practically explained non English native can easily understood

By Laxman y

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May 6, 2020

Nice ...Helped a lot....Thank u professor for learning a lot of insights

By Sim H Y

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Apr 27, 2020

Thank you for being so clear! The practice quiz really helps to clarify!

By SUMIT K S

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Mar 17, 2019

The course was good and detailed made me understand basics of analytics.

By David J P O

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Oct 26, 2020

Excelente curso, aprendí muchísimo el profesor muy bueno para explicar.

By Ashen L F

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Aug 6, 2020

I learn a lot of things in this course thanks to Lecturer and Coursera.

By Joel R

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Jul 18, 2020

the best course, i wish i could have a scholarship to study in Virginia

By Ka. N

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Jul 7, 2020

This course opens my mind about business and enhances my English skill.

By Shreeya S

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Jul 2, 2020

It was the best experience to learn marketing analytics from Coursera .

By Ayushi G

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Jun 27, 2020

Quite engaging course filled with examples, cases and numbers. Loved it

By Vedant G

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Jun 22, 2020

very informative and loved the practical case studies from time to time

By ALDRIN N

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Jun 16, 2020

Well curated course briefing all the essentials in marketing analytics.

By Haashir Y

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May 21, 2020

very instructive but can be updated to current data to be more accurate

By amrita s

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Apr 19, 2016

Everythibg under one roof. This was really helpful for my job interview

By Nakshathra A D

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Oct 30, 2020

It's really a good session for me .. I can learn more about marketing.

By Tamanna H

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Jun 26, 2020

This course actually helped a lot in learning the basics of Marketing.

By Vigneshwarababu R

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May 31, 2020

Good course for marketer. Instructor and course content are very good.

By Mitchel T W

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May 16, 2020

Incredible course. It is very well taught, would definitely recommend!

By Kamran B

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Jul 11, 2021

Great advanced course for specialized insights of marketing analytics

By Shreyas S

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Jun 21, 2020

The course was full of practical subjects and are explained very well

By SAHIL K

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Jun 14, 2020

Great course .I really get fascinated by teaching styles by teachers.

By Taye A

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Apr 20, 2020

I loved this course! I 100% recommend. Grateful for this opportunity.

By John W

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Dec 31, 2016

Very engaging professor. Thorough and in-depth. Very enjoyable class.

By Joy X

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Oct 13, 2020

I love this course that gonna be useful and helpful to my future job