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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,404 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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1626 - 1650 of 1,828 Reviews for Marketing Analytics

By Fatima Y

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Apr 6, 2020

The professor was really engaging and fun to study from!

By Edwin A

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Jul 9, 2020

Very good presentation of the topics by the facilitator

By SHAYAN G

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Jul 15, 2020

GOOD COURSE. GO FOR IT. THE INSTRUCTOR SIR WAS AWESOME

By GOPUKUMAR S

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May 22, 2020

Excellent materials and method of classes and lessons.

By Cecil W

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Jan 7, 2020

Great primer to prepare for deeper analytical courses.

By Amanda G

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Feb 9, 2024

Great course considering the difficulty or the topic!

By Ojiaku C

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Sep 1, 2017

Great and tasking lectures. The package was worth it.

By Melanie Z A O

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Mar 22, 2021

The cours is ok for begginers interest on the topic.

By Rishabh J

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May 31, 2020

Course was good but it got little boring in between

By Phanita W

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May 9, 2020

Great experience to learn about Marketing Analysis.

By Kishor G

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Apr 15, 2020

This could have been more elaborate and explanatory

By Kalyani H

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Dec 3, 2019

Very helpful in every way. Had great time learning!

By Nisha M

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Aug 30, 2020

It was quite an informative experience. Thank you!

By Lenin L

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Jul 22, 2020

Excellent approach, only needs a bit of polishing!

By Amit B

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Jul 1, 2020

Absolutely nice and understandable weekly classes.

By Rahul p

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Apr 27, 2020

Good learnings about CLV, Brand Equity, Regression

By Vinay P

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Jun 15, 2019

Good explanation with a number of real-life cases.

By Reiandra B

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Apr 18, 2021

Honestly was fun and engaging but also PRACTICAL!

By Sumit C

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May 17, 2020

A must for the beginners. only add more examples.

By Denish N P

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Sep 4, 2020

Learned a lot about marketing analytics, thanks!

By Aishwarya L R

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Oct 26, 2019

Good start for the ocean on Marketing Analytics!

By Juan P A

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Jan 9, 2016

Was good... I would like to see more "Analytics"

By anshul a

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Oct 1, 2020

This course is really amazing and mind blowing.

By Cristina Z

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Jun 10, 2017

Very easy introduction to marketing analytics.

By MANGPOR

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Oct 7, 2020

teach so fast and don't have PDF for learning