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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,404 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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1801 - 1825 of 1,828 Reviews for Marketing Analytics

By Arvin E

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Jul 10, 2020

I can't understand some of the topics and has some very vague explanations. I also don't like how the quiz are phrased.

By Peng S

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Apr 23, 2021

the concept terms are too many, the expression is difficult to understand, courses are either too easy or too hard

By Pooja B

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Jul 16, 2020

People are falsely giving me wrong marks in the assignment and it keeps getting hard every coming week.

By SAURABH R G

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Mar 6, 2021

The course was for free when started and while submitting every assignment they as to purchase. Why?

By Pratik

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Aug 29, 2020

I did not understand a little bit. The professor is contradicting himself and confusing others.

By Mertcanfhun

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May 31, 2020

Vague English and Overwhelmed Quiz questions while just giving one perpective to look :/

By Terri B

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Apr 16, 2020

Waaaaaay too much work. Not a break down of all parts to pryamids/charts, only examples.

By Abhas K

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Nov 17, 2020

I was told that i dont have to pay anything but now asking for money. Useless course

By Gulzhazira I

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May 31, 2020

In the beginning it was mentioned that it’s free course but in the end I have to pay

By Tatiana P

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May 9, 2020

The practice quizzes are not constructed in the comprehensive way.

By michael o

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Jan 11, 2021

Lots of assumed knowledge, not a great course for newcomers

By CAPUANO L

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Jul 22, 2021

the formulas are not explained, the results are randomized

By Bradley B

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Apr 20, 2020

The lecturer makes this more confusing then it has to be.

By La T

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Jul 17, 2020

This evaluators of this course seems to be quite lazy

By Noopur p

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Aug 9, 2020

my peer review is still not done. this is hopeless

By PREETHI.S 2

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Mar 28, 2022

Give me feedback to sbmisubmit my assassignment

By 김장순

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Mar 4, 2024

Chapter.5 Peer evaluation is not taking place.

By Aamir G

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Aug 11, 2020

The instructor himself not explaining well...

By Eugene S

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Jun 17, 2018

too basic n theoretical, unnecessary jokes

By Mahdi T C

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Jun 22, 2018

This course is much more difficult

By SILVANA P V R

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Nov 4, 2020

Aun no recibo la certificación

By svlhinn m

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Jul 31, 2016

A little be difficult for me.

By bouthayna m

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Dec 7, 2018

pourquoi les quiz sont payés

By Kanhaiya P

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Jun 24, 2020

course is too advanve

Yes

By Thierry L

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Oct 6, 2020

Cannot unsubscribe !