Chevron Left
Back to The Digital Marketing Revolution

Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,697 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 2, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

Filter by:

226 - 250 of 459 Reviews for The Digital Marketing Revolution

By Anton E H

•

Jun 16, 2021

Great course overall, fun and educative experience

By Adnan K

•

Sep 11, 2020

A unique course with a focus on skills development

By Edson d O

•

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!

By Abdulsalam S

•

Sep 14, 2022

Excellet courase for a Digital marketing person

By Stan S

•

Nov 4, 2020

Very interesting content and a great instructor!

By Fredrick O

•

Jul 4, 2018

The course was very practical in it's approach.

By Buggavarapu V S

•

Feb 20, 2025

Wonderful Course and learned the new concepts.

By Arif H

•

May 28, 2023

Was such a great course. Happy to finished it.

By Andrejs V

•

Nov 7, 2017

Great topic covered, the course is up to date.

By Dr. D G

•

May 4, 2024

Excellent course taught by eminent professors

By Jacob B

•

Jan 31, 2022

Loved it! Great info, and great presentations

By Nguyễn T T H

•

Jan 6, 2022

It is useful course that I have ever learned.

By ayman m f e

•

Dec 18, 2018

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

By Vladyslav B

•

Oct 14, 2017

Interesting , useful, and entertaining course

By Nikhil “ S

•

Nov 6, 2020

exceptionally excellent lecturer and course

By Cesar S

•

Sep 8, 2020

Excellent professor and excellent examples.

By Priscilla A I L

•

Jan 3, 2025

Detailed and well-planned course material.

By Neha s

•

Jul 24, 2020

This is a very excellent learning course

By Avishek B

•

Dec 19, 2021

Very informative and eye opening course

By Pragyan

•

Jul 16, 2020

excellent experience withj this course.

By TÉRCIA P L

•

Apr 6, 2020

excellent, very good quality in matter

By Md I I C

•

Aug 12, 2020

Excellent and very Innovative Course.

By Julia A

•

May 18, 2020

Very interesting course! Recommended!

By Dewana D

•

Oct 7, 2022

great course and easy to understand