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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,697 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 2, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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451 - 459 of 459 Reviews for The Digital Marketing Revolution

By Michael T

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Apr 10, 2018

Had a very difficult time receiving reviews to advance to the capstone class.

By Manish J

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Jul 5, 2022

Too basic and elementary. No relevance to real world business implications.

By Syed N S

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May 22, 2022

I find this course confusing and it was lengthy.

By Daniel M

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Jan 29, 2023

The peer-review system is a flop. It will only make you angry towards Coursera and peers in general. You can get good grades from 2 out of 3, but there will always be that third person to give you a "0" just like that, and their note would say only "m" (literally) and there's nothing you can do about it. You are told by Support that you can only re-submit your work and hope for the best with the next batch of people, keeping fingers crossed that they'd show honor. But guess what -- now I am engry enough to re-think the way I grade other people's work myself. So, good luck passing!

By haroon a

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Jul 20, 2022

I thought this is an advanced level digital marketing course in which they will teach us marketing on social media platforms and all the other available digital platforms But sorry to say I find this course totally rubbish. It's a simple course that usually universities taught us, which means they create a problem that is actually not a problem in real-world and then they write a million pages thesis about it Highly disappointed

By Cecil W

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Mar 18, 2020

Coursera is a terrible platform. Had to chat with tech support three times during the specialization. They are complete idiots.

By Abhiram M S

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Aug 29, 2024

I have completed my work in time, still this say missed deadlines. Very unprofessional and bad user experience.

By Monik R

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Sep 11, 2023

Really old content!

By Shirshendu D

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Dec 4, 2024

poor