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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,697 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 2, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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401 - 425 of 459 Reviews for The Digital Marketing Revolution

By Marcell N

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Aug 25, 2020

The other courses in the specialization were not so strong. Rather superficial, for newbs. This one had more depths and went into a rarely studied field. Plus the humor of Prof. Aric is great.

By Jen B

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Nov 15, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

By Chandra S

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Aug 27, 2022

For now I will give 4 points after then I will moderate my feedback which might be show pros and cons factor of operational marketing research of Coursera team members.

By Gabriela C

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Dec 16, 2019

Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.

By Subhajyoti C

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Oct 24, 2019

I like the presentation however not sure if it meant sense to have so many exercises. They ofcourse did add value but needed some diversity.

By Syed M A W A

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May 19, 2024

The Digital Marketing Revolution" course offers a comprehensive and practical overview of modern digital marketing strategies and tools.

By Mateusz K

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Jun 6, 2022

Good intro course. It would be worth to show some examples or cases outside of US since the audience online is from all over the globe.

By Joseph P

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Nov 10, 2020

Answers required are typically 3 sentences to 5 bullets. Could have been more challenging in regards of thought experiment essays.

By M I

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Mar 4, 2022

The most thing I like about this course is that it has many ideas and actual cases that inspire students to think creatively.

By Annu s

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Jul 23, 2024

Area for Improvement: To enhance the response, more evidence or examples could be included to strengthen key points.

By Xabier S M

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Dec 31, 2022

Very academic/theoretical in some aspects, but well structured and with very good information

By Mehrdad k

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Jan 21, 2019

thank you so much from all people who worked hard to create.this nice course

God bless

By Rama A H

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Jun 9, 2022

The course was beautiful and the lectures were nice and informative.

By Brett C M

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Dec 17, 2019

A good addition to bookend the Digital Marketing Specialization.

By Marang w T

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Sep 20, 2022

A great course to introduce one to Digital Marketing

By Mahmood s

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Mar 3, 2022

It was a useful course through which I learned a lot

By Ankitha D P

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Nov 4, 2020

was interesting. All the interviews were insightful

By purnima m

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Mar 1, 2021

this course needs new updates and latest examples

By Medarshang K S M

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May 11, 2022

Good basic introduction to the concept

By Noor E S

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Mar 18, 2022

اتمني ان يتم اضافه اللغه العربيه به

By Akhil A

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Aug 15, 2020

It was a unique course in itself.

By Anas B

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Sep 12, 2022

Very useful for modern business

By Maria L C

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Sep 1, 2020

Interesting and authentic!

By Mohammed N

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Mar 2, 2022

Good for Beginners.

By Rodgers E

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Apr 15, 2024

Worthy to partake