RN
Jun 1, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
SC
Apr 18, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
By Obvious C
•May 13, 2023
I enjoyed the lessons and they were challenging especially dealing with numbers and formulas, but that gave me assurance that Coursera offers reliable courses from recognized universities
By Ilona S
•Oct 18, 2021
Raj will remain the best professor I have seen on the internet, so well described. even though it is just a basic level of analytics, Raj makes us believe that harder levels are possible!
By Naphatsorn D
•Jul 2, 2020
This course provides immediate knowledge about marketing analytic. However, I think the lecture note or some citing material should be given for provide better understanding to learners.
By Karthik O
•May 22, 2020
This course just blew my mind. It really was interesting to know how some simple and abstract topics like brand value etcetera could be precisely monitored and tweaked using mathematics.
By Anna-Sophie G
•May 13, 2021
The Marketing Analytics course was great! It gave me great insights into metrics, procedures and the basic nomenclature needed to perform marketing analytics. I can really recommend it!
By W H
•Aug 23, 2022
Excellent course, I learned a lot of things especially the brand assets topic is the most memorable and interesting one. This course is included mathematics and marketing theory in it.
By Noah B
•Dec 28, 2015
Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.
By Ramil N
•Nov 30, 2020
Hello, I received very useful information. Thank you all. Especially Jen Chick, Paul Flugel, and Paul Hunter gave a very good report. It was interesting and I will listen to it again.
By Gemma J
•Jul 17, 2018
Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career
Good luck Prof Raj
By adyasha p
•Jun 12, 2020
It was an amazing experience to take the course. I was an absolute beginner in marketing analytics. This course surely gave me a great start for exploring more things in this domain.
By Nishant G
•May 21, 2020
Very informative and enriching experience to study Marketing Analytics with such a great and humble facilitator.Thank you Coursera for this platform which is a plethora of knowledge.
By Shubham C
•May 14, 2020
It was a good experience to done this course from coursera that what i had learned about marketing analytics is that there are better opportunities to apply the skills in the future.
By Vivek R
•Apr 24, 2020
This course provides great insight into marketing analytics. The module is designed in such a way that you don't lose interest. Also, quiz and assignments are engaging. Great course.
By Taufan D
•Mar 13, 2021
great course indeed. I learn how to calculate CLV, that is so crucial to determine marketing budget. I also learn how to build causality between independent and dependent variables.
By MD A S
•Jul 5, 2020
I learnt a lot from this course and this was just the surface of marketing analytics. I am going to delve deep into the world of analytics because this course has lit my interest up
By Pimpimon M
•Jun 21, 2020
I learned a lot from this course. This course really help me to understand and analyze about marketing.
I learn how to Building Brand Architecture, Design a Marketing Experiment etc.
By cherry p
•Jun 4, 2020
The course is really insughtfull and full of learning, I haven't seen this type of course which don't just provide you certificate but also provide learning with proper satisfaction
By S L R
•Jun 12, 2020
I was very happy to undergo the session given by Mr.Raj who was very helpful in teaching the topics very easily with no hurry. Loved the squash method he used. wonderful guide..:-)
By Monushree G
•May 27, 2020
A very insightful course for anyone interested in the marketing field. Rajkumar Sir is a very good teacher, despite being a UG 1st year student I was able to understand everything.
By bandarupally r
•Jul 23, 2020
have learned a lot about the market analytics.the topics are well assorted and exquisitely designed.All thanks to professor Raj for his effort in making us understand the concepts
By Victor C
•Jun 12, 2020
Provides a very clear and structured overview on marketing strategy, analytics and key topics. One of the best introductory course to let learners implement their learning quickly
By Amitabh S
•Sep 10, 2020
Please don't let any fear of math or analytics prevent you from doing this course. Brilliantly simplified & made enjoyable. Relevant course as this knowledge will be very useful.
By Adebowale O
•Apr 16, 2020
It was indeed very insightful, i am very glad i took the course on Marketing Analytic.
Thanks to Raj, Squash, the Vegetable and everyone who made this online course very possible.
By Holly
•Apr 26, 2018
Great intro to marketing analytics, I wish it went into each topic a bit more in depth but it's just a 5 week course, so it's understandable. Enjoyable videos and easy to follow.
By Eisya E
•May 21, 2020
As someone who just wants to learn the basics of marketing analytics with no business education background, this course is informative, fun, easy to understand, and challenging.