I learned a lot about marketing in this course, its very helpful and increase my experience. This course is very good to everyone that want to improve skills about marketing analytics. Sorry if my English Language not good, but thank you very much for the course^^

Over the period of 5 weeks, the course picks 5 fundamental concepts of marketing and discusses it in detail. The best part is the emphasis on numericals which helps us to understand the application of the concepts with respect to sales numbers, revenues and costs.

Great course overall, hard metrics made simple by the professor, which is really appreciated. The only issue I had was with the audio, it sounds terrific sometimes, the voice of the professor can suddenly break and may you rest in pepperonis if you had headphones.

Very informative! Had to go over some videos a couple of times, especially when there were some equations involved. Professor is great and very engaging, quizzes and assignments really measured for understanding. Real case studies and examples. Highly recommended!

Good blending of theory and exercises helps a lot with deep understanding of the concepts taught.

The Professor's explanation is very clear and easy to follow (partly thanks to the vegetables!). I find the course's content very interesting and useful. Thank you!

Pretty good course. The professor is extremely good at explaining difficult concepts with great ease. My second class by this professor after having attended a Darden offline class in Mumbai in November'17. Looking forward to more interaction with the professor.

The course is easy to follow and does not require any specific knowledge to be able to score high. Still, the videos and activities are relevant and interesting. I do recommend this course for those who want to get their first insights into marketing analysis.

This is a basic introduction to get to know about Marketing Analytics. It has a lot of statistics and numbers but it should be fine as long as you can keep up with the reading and calculation. Coursera is good place to learn and I really appreciate it. Thanks

the course is very nicely made sometimes funny sometimes serious, it never lets you gets bored. Also there are quizzes in between each video so that you do not get distracted. Honestly i felt this course would be boring but it turned out just the opposite.

Easy to follow, humorous speech, keeping updated materials. It's been a pleasure taking this course, though in total it took me almost a year to finish it finally. I can understand better about the marketing and how to estimate the marketing decisions now.

Great course, Coursera provides wonderful opportunity for analytics learners through the course. I am very thankful to coursera team for Well designed course packed with assignments. Just Loved every lessons of the course. once againThank you Coursera.

Just awesome, great content taught by brilliant instructor Rajkumar Venkatesan sir. From marketing basics to marketing experiments, from CLV to regressions each topic and module was well structured and elaborated. Thoroughly enjoyed the journey.

Thank you

Its a wonderful certification course gives you detailed knowledge of MARKETING ANALYTICS. Its make you clear how you can be a marketing analytics by using various market experiments and helps you to learn consumer behaviour with some beautiful techniques.

It is a very interesting course and it covers all topics that one should have knowledge about. Through this course, I have learned not only Marketing Analytics terms but much deeper meaning of the Marketing Analytics which I always wanted to understand.

As someone who does not major in Marketing or Economics, this course is really valuable since it is really organized and teach us from the concept, practical approach, to the interpretation of the outcomes. Thank you Mr. Raj for sharing your knowledge!

I felt like some parts were missed because the professor was trying to cut his usual syllabus to accommodate the time frame of the online course, but an overall pretty great explanation. I especially appreciated the interviews at the end of the course.

I really appreciate the efforts made in this course. The course was very helpful for me as Executive manager have an MBA, because it provides me a practical tools in marketing to improve my company marketing processes and to achieve the company goals.

Instructor is really smart in depicting the ideations which are pragmatic in nature and pure related to marketing. The best Instructor i have seen and MA being my first course, its really interesting and played with numericals with the help of squash.

Really enjoyed myself through out the course! It was exactly what I expected, if not more, with calculations involved but certainly useful in helping me understand the concepts. Great for beginners and those who are interested in marketing analytics.

I really enjoyed taking this course. It gave me a lot of new knowledge of marketing analytics, tools for measuring advertising campaign effect, building a brand pyramid and other useful practices. Thanks to the professor and the team for this course.

This course is best for those who really want to learn about Marketing Analytics. The instructor was excellent. I did not feel any difficulty to understand his language or concept.

I really recommend this course to all of you who want to learn this.

Awesome course.. Thanks to Raj Sir for his superb teaching to make us understand all the concepts in Marketing Analytics.Thanks to Coursera team for providing us wonderful opportunity to learn new concepts and enhance our knowledge. Best wishes.

This is one of the best courses i've ever done.It is made sure that very deep and difficult concepts are not taught and at the same time the essential and usable matter is provided.Everyone should give it a try be it a beginner or intermediate.

I really enjoyed the lectures. The lecturer took his time in explaining the modules and makes me feel home while learning away from home. I have learned a lot about marketing from the course and I appreciate the opportunity given. Thanks a lot.