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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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2651 - 2675 of 5,994 Reviews for Foundations of Digital Marketing and E-commerce

By IMRAN I

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Jun 10, 2022

helpful to learn so many digital marketing terms .

By philomena m

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Jun 8, 2022

Amazing the most informative and practical course

By penmah a

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May 11, 2022

Very refreshing and insightful learning experience

By sujal s

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Nov 1, 2024

It was a amazing experience to learn with google.

By Leigh R

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Sep 17, 2024

A really solid introduction to Digital Marketing.

By Filip V

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Sep 15, 2024

it was pleasure expirience to learn something new

By Mulugeta C F

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Aug 12, 2024

It is really interesting and very detailed course

By Марина Б

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Aug 9, 2024

Курс чудовий!! Для себе відкрила нове направлення

By ANDIKA I

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Aug 9, 2024

materi yang disampaikan ringan dan mudah dipahami

By Leonor J P

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May 21, 2024

I have learned a lot from this course. Thank you!

By Büşra K

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Apr 3, 2024

great introduction for newbies and eager learners

By Alexandra G

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Dec 8, 2023

Very good instructor! Easy learning ! I loved it!

By Hassan R

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Nov 1, 2023

amazing to build foundations in digital marketing

By Pablo C

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Sep 16, 2023

great foundations !

nicely explained and easy flow

By Ali T

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Sep 10, 2023

The most valuable learning experience I have had.

By Irina T

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Aug 16, 2023

Everything is very pleasant! Thank you very much!

By K G

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Jun 30, 2023

Was an amazing course!

i really learned so much!!!

By Monika A

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Jan 19, 2023

The course was really helpful to clear my basics.

By Gabriel M

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Jan 17, 2023

Very simple for the experienced digital marketer!

By SOMESULA J

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Dec 4, 2022

ALL THE TOPICS ARE WELL DESIGNED AND VERY USEFUL.

By Muhammad H

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Oct 20, 2022

Simply so much pleased................ Thank You

By TANUSHMITHA V N

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Sep 29, 2022

it was a wonderful intro and basics on e commerce

By rukevwe a

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Aug 13, 2022

insightful and learning framework was very good.

By MJ M

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Aug 7, 2022

So far the course is interesting and informative.

By Juan J O C

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Aug 6, 2022

incredible, and they explain concepts really nice