Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

2701 - 2725 of 5,994 Reviews for Foundations of Digital Marketing and E-commerce

By Blessings M M

•

Jan 23, 2023

Excellent and a great impact with extreme skills

By Francis D

•

Dec 29, 2022

Good introduction to the digital marketing field

By Jeremy C

•

Nov 25, 2022

Well designed and easy to understand. Well Done!

By Putthiphong A

•

Nov 16, 2022

It was an advantage to me and my future careers.

By Phoebe S M

•

Aug 28, 2022

A very insightful course. Will highly recommend!

By Manuel M

•

Jul 24, 2022

first course, learn the basics, SEM, SEO, SERP´S

By Muhammad H

•

Jan 17, 2025

Amazing, Worthful and Easy to understand Course

By Rehmatullah Q

•

Nov 30, 2024

Great explanation and easy to understand topic.

By Franz P

•

Sep 25, 2024

I've learned all of the modules that i takes <3

By Leidy N Z S

•

Aug 23, 2024

excelente curso aplicable a mi vida profesional

By Sheryl O

•

Aug 21, 2024

I learned a lot. Very well explained. Loved it!

By Rami A

•

Apr 22, 2024

Great course and Instructors, Thank you so much

By Emilija R S

•

Mar 12, 2024

Really good! thank you for sharing knowledge!!!

By Rishi

•

Feb 15, 2024

EXCELLENT KNOWLEDGE AND GREAT LEARNING MALHOTRA

By Riya C

•

Feb 3, 2024

This course is very helpful for career building

By Ghulam D

•

Nov 12, 2023

It is excellently designed course for beginners

By Otobong S

•

Nov 4, 2023

Quite an interesting course. Worth every penny.

By Saleem K

•

Sep 21, 2023

Thank you team Google for such awesome courses.

By AMARKARTHIK G

•

Sep 10, 2023

EASY TO COPE UP WITH THE TUTOR AND THE CONCEPTS

By Saleh J

•

Sep 2, 2023

This was an amazing course and I learned a lot!

By Ayesha T K

•

Aug 2, 2023

It was so easy. It was amazing and exceptional.

By Kunal G

•

Jul 25, 2023

Very informative & quite a learning experience.

By Martins E

•

Jul 14, 2023

Super easy to understand and a bit entertaining

By Samuel F

•

Jul 6, 2023

Great course, very well thought out and taught.

By Matthew M

•

Jun 13, 2023

Great videos! Love how everything is explained.