Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

Filter by:

3226 - 3250 of 5,992 Reviews for Foundations of Digital Marketing and E-commerce

By Ellie N

•

Jan 14, 2025

very informative and interactive

By Ranjeet k

•

Nov 21, 2024

Great Course Videos and Glossary

By ifeoma o

•

Nov 14, 2024

This course was super insightful

By Kelam A A

•

Nov 13, 2024

muy completo y facil de entender

By Sumera T

•

Oct 9, 2024

I learned a lot from this course

By Deleted A

•

Jun 10, 2024

great!! it is easy to understand

By Maria L M

•

May 31, 2024

i have gain additional knowledge

By Maria J A E

•

May 2, 2024

Very informative Basic knowledge

By Smriti U

•

Apr 25, 2024

Excellent course for beginners!!

By Вороновская С

•

Apr 21, 2024

very informative and interesting

By LINA O

•

Apr 14, 2024

Great course! Thank you so much!

By Asmae O

•

Mar 22, 2024

Everyone should take this course

By Ekaterina B

•

Feb 26, 2024

That was very helpful and useful

By Khalid Y

•

Dec 15, 2023

Great course. Thank you so much!

By Lucy W

•

Dec 14, 2023

Wonderful career to in my resume

By Monica J G

•

Dec 11, 2023

its wonderfull learn in this way

By Suzanna F

•

Nov 1, 2023

Great intro to digital marketing

By Obinna A I ( F H

•

Oct 19, 2023

An awesome course to start with.

By Jennifer B

•

Oct 10, 2023

Great intro and I learned a lot.

By Thuy N

•

Sep 15, 2023

Very helpful, easy to understand

By Nur J M

•

Sep 14, 2023

I’m so thankful for this course.

By Vanessa q

•

Aug 9, 2023

Very informative and Educational

By popping u

•

Jul 20, 2023

very informative, and exciting!

By Rizwan N

•

Jul 11, 2023

Excellent learning & experience

By Gday L

•

Jun 12, 2023

i am still hungry to learn more.