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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3126 - 3150 of 5,993 Reviews for Foundations of Digital Marketing and E-commerce

By Samuel C

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Aug 20, 2023

very informative entry level course

By South K M

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Jul 6, 2023

Great course learned a lot from it.

By Ayushman T

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Jun 19, 2023

best course for foundation building

By Jake G

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May 31, 2023

I learned way more than I expected!

By Sahil T

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May 5, 2023

Amazing module absolutely loved it.

By Juancarlos O

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Apr 25, 2023

very easy to navigate, good content

By Adriana R

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Apr 19, 2023

Useful a lot of resources and quiz!

By Nwogwugwu D

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Mar 12, 2023

beautiful course and well explained

By Iryna P

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Mar 10, 2023

Thank you it was whery interesting!

By Haaamed Z

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Feb 25, 2023

It was great and helpful! Thank you

By Kaung M Z

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Feb 2, 2023

Appreciated on what we have learned

By Imran A

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Nov 26, 2022

Awesome course, very well designed.

By Zahid I

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Nov 26, 2022

Worth it, interactive and effective

By zahid n

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Nov 15, 2022

Great Experience of online learning

By Divyang M

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Nov 3, 2022

Wonderful and very much informative

By Agha A A

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Oct 2, 2022

I have learn alot from this course

By Rashita

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Jun 12, 2022

GREAT COURSE AND A GREAT EXPERIENCE

By Melina T

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Jun 8, 2022

It was a great learning experience.

By ZUBAIR M

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May 27, 2022

Very informative and Helpful for me

By Kiki D

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May 9, 2022

Great course - organized and clear.

By Trishauna M

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May 8, 2022

This was a very informative course.

By ERICK F A I

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Jan 24, 2025

muy buen curso con los fundamentos

By Juan D A S

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Oct 29, 2024

Aprendí muchas cosa gracias Google

By رغد ب م ب ا ع

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Oct 22, 2024

شكرا جدا و اتمنى استفيد من الشهادة

By Mohanned A A

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Oct 19, 2024

I thank the workers of this course