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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3026 - 3050 of 5,993 Reviews for Foundations of Digital Marketing and E-commerce

By Galladima A

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Jun 18, 2023

awesome experience and valuable skills

By Elmira M

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May 12, 2023

simple language meaningful information

By Solomon E

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May 11, 2023

useful course . thanks for google team

By Shafaq Z

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May 1, 2023

I have learned alot from this course .

By Nisar U H

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Mar 30, 2023

very informative and amazing to learn.

By Tristan K

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Jan 23, 2023

THIS PART MAKES YOU HUNGRY FOR MORE!!!

By Bruce w

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Jan 13, 2023

This course convinced me to keep going

By S G

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Nov 22, 2022

I am going to perceive my carrier here

By MD E K

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Nov 14, 2022

I AM VER MUCH PLEASED FOR THIS COURSE.

By Tulani L

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Nov 3, 2022

Very informative, definitely worth it.

By Mariam A

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Oct 18, 2022

Great one it exceeded my expectations

By Maie D

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Oct 6, 2022

Simple and easy to follow. Thank you!

By Wyckliffe O

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Oct 2, 2022

Detailed, engaging, and just perfect!

By Jonathan W

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Sep 14, 2022

Very informative and well structured!

By Nursyamila A b J

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Aug 4, 2022

thank you to myself work hard for this

By Patrick A

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Feb 17, 2025

Great insights, very well renditioned

By Mellisa Y

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Oct 9, 2024

I am learning alot! I love Coursera!!

By Mohd A B A

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Oct 2, 2024

A lot of new informations. Very nice!

By Hira S

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Aug 22, 2024

This was a great learning experience.

By Sathyamoorthy K

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Apr 19, 2024

This is a great course for beginners.

By Habiba k

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Feb 28, 2024

Got amazing opportunity and so much .

By Philip C O

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Feb 24, 2024

well designed, inclusive, progressive

By Juan A

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Jan 24, 2024

Amazing course full valuable lessons.

By Kerry R K

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Nov 10, 2023

Love the organization and ease of use

By Arhama S

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Oct 30, 2023

i have learned so much in this course