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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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2926 - 2950 of 5,993 Reviews for Foundations of Digital Marketing and E-commerce

By deepak b

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Nov 14, 2022

Amazing Way of learning. Great experience

By HIBA G B

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Oct 6, 2022

great course,thank u google and coursera

By Lys S

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Sep 20, 2022

very comprehnsive yet easy to understand

By Shashikesh S

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Sep 18, 2022

Easy to learn and understand this course

By Ali T

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Sep 2, 2022

Very Useful I can recommend to everyone.

By Amesha R

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Jul 25, 2022

Amazing Course , learnt sooo much from it

By Sucheta N

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Jul 15, 2022

An amazing course. This is what I needed.

By Deepakshi G

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Feb 23, 2025

it provide a great about marketing field

By Ranjith K

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Nov 16, 2024

Clear information and perfect gaudiness.

By Alina O

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Oct 13, 2024

great course, motivates to keep going <3

By Nguyễn V T

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Oct 3, 2024

I'm very happy that I'm pass the courses

By Edith L

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Sep 20, 2024

Very easy to follow, clear presentation.

By Jonathan R

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Sep 1, 2024

Very Interactive and easy to understand.

By Angelie C L

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Aug 22, 2024

Thank you so much for this great course!

By LUIS C

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Aug 15, 2024

Very good, I learn, thaek you for teach.

By Soe E E T

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Jun 7, 2024

easy to understand and clear explanation

By Travis R

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Mar 31, 2024

Really great for an introduction course.

By chandralekha t

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Jan 3, 2024

it is well paced and learn alot from it.

By Mohamed A

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Oct 12, 2023

what an awseome course it helped me alot

By Ramiya S

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Aug 22, 2023

Excellent videos and wonderful insights.

By Saqlain T

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Aug 17, 2023

This Course is very helpful for Everyone

By Abdul H

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Jul 22, 2023

i am very happy to compelte this course.

By Oduche D

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Jul 7, 2023

This course is was an eye opener for me.

By Tiara P P

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Jul 4, 2023

Easy to learn with the videos and quizes

By Austin M

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Jun 26, 2023

Very simple and straight forward course.