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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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2826 - 2850 of 5,993 Reviews for Foundations of Digital Marketing and E-commerce

By Jainam J

•

Jun 14, 2024

Best & detailed course on Digital Marketing

By Doaa A

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Mar 3, 2024

It was very useful and fun to learn course.

By Mohmed D

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Nov 10, 2023

really good teachers and easy to understand

By Muneeb S

•

Oct 13, 2023

I Am Very Happy This Course and Certificate

By Anabela D G

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Oct 3, 2023

Really enjoyed the courses, well presented.

By Pedro E C

•

Sep 4, 2023

Outstanding experience in the entire course

By Brandon

•

Jul 22, 2023

Great introduction, Gotta keep on going tho

By Elanur Ö

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Jul 13, 2023

I learnt so much with this course thank you

By marilia O m

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Jun 26, 2023

great knowledge

of basic Marketing concepts

By Uloma E

•

Jun 23, 2023

I am enjoying the course and its structure.

By Dennis P

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Jun 17, 2023

Pretty decent for a marketing introduction

By Isabel V

•

Jun 9, 2023

I really enjoy learning through this course

By Iriansyah P

•

Jun 2, 2023

thank you.. this help me to get new carrer

By Md. H

•

May 29, 2023

It was very beneficial for me. Thanks a lot

By Samuel M

•

May 14, 2023

Amazing!!!! Highly

recommended for everyone

By okorji r c

•

May 11, 2023

thank you so much google for this blessings

By Thư T

•

Mar 18, 2023

Lays a very good foundation for your career

By papayaw m

•

Mar 16, 2023

very good and the whole process is engaging

By Wallach O

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Mar 13, 2023

Really helped stamp the basic fundamentals.

By Nishant D

•

Feb 5, 2023

The course was well structures and planned.

By Ruthel B

•

Jan 28, 2023

Very informative, easy to follow and learn.

By NIKI C

•

Jan 25, 2023

very well-instructed courses for beginners!

By Jawad A

•

Jan 24, 2023

best learning platform and great experience

By Damaris M A

•

Jan 7, 2023

Good and detailed course, very informative.

By Kindy B

•

Nov 18, 2022

It’s because

my Knowledge

is more efficient

.