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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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2876 - 2900 of 5,993 Reviews for Foundations of Digital Marketing and E-commerce

By Fari S

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Sep 22, 2023

The Best online learning site in the world

By Shannon L

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Jul 21, 2023

Informative, engaging, and well-presented!

By Uzoma P N

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Jul 20, 2023

IT WAS GREAT TEACHING MOMENT AND LEARNING.

By Umang S

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Jul 7, 2023

Very helpful for those who are beginners .

By Dipal H E

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May 13, 2023

The course was precise and fun to partake.

By Emmanuel D

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May 11, 2023

Engaging and memorable learning experience

By SAKTHI S A

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Apr 23, 2023

Awesome course contents offered by Google.

By Kareema M

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Mar 29, 2023

Well explained and very easy to understand

By ARUNACHALAM S

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Mar 6, 2023

it was excellent and so knowledgeable....

By Igor H V

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Feb 19, 2023

Great course! I would highly recommend it.

By Mohamed a

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Dec 29, 2022

this course is perfect course i learn more

By bc190400333 M A G

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Dec 13, 2022

great course and great learning experience

By tai l

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Oct 25, 2022

I absolutely appreciate this course 1 !!!

By Sameeksha S

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Sep 18, 2022

It is a great learning for the begginers.

By ARCHITA J

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Sep 10, 2022

got lot of knowledge and learn new things

By Deon J

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Jul 19, 2022

Great content! easy to understand. Love it

By Usha S

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Jun 28, 2022

Excellent Course with informative material

By Raphael S

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Jun 5, 2022

very challenging course and it is worth it

By Stare D

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Jun 1, 2022

Excellent material - very well presented!

By Aditya J

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May 16, 2022

you will gain good foundational knowledge.

By Dee G ( O

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Oct 11, 2024

Very conclusive. Especially now adding AI

By Yenifer A

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Oct 3, 2024

You won't regret this was the best course

By Faizah k

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Sep 28, 2024

it was really interesting and informative

By Dianti W

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Sep 22, 2024

Thank you for incredible learning program

By sheela g

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Jul 21, 2024

Very informative for a beginner I love it