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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3351 - 3375 of 5,990 Reviews for Foundations of Digital Marketing and E-commerce

By Luis F D S

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Dec 31, 2024

Excelente contenido y tutores

By Hamza a

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Nov 12, 2024

Good . Thank you Orange Maroc

By BETELHEM E

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Aug 22, 2024

Ireally fuond it very helpful

By Fara F

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Aug 22, 2024

Fantastic! I learned so much.

By Nico M

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Jun 20, 2024

Muy buen curso, muy completo!

By Edgar B

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Jun 1, 2024

Easy pace and great teaching.

By Ambika S

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Jun 1, 2024

It was very beneficial course

By Zane S - R

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Mar 2, 2024

Loved the way it is built up.

By Fatimah A

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Dec 11, 2023

This course was an eye opener

By Idayat S

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Nov 25, 2023

Detailed and simple to follow

By Kristal K

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Nov 1, 2023

Very practical and engaging..

By Yuangqi K

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Oct 26, 2023

Very detailed and fun course!

By Alvaro M

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Oct 14, 2023

Everything smooth and clear!!

By Rawdaa O

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Sep 13, 2023

very simple and easy to learn

By Ayat k

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Sep 4, 2023

Great and outstanding course.

By Luna L P

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Aug 3, 2023

Clear and direct to the point

By Umair A

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Aug 3, 2023

learned alot from this course

By rajeev j

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Jul 19, 2023

Excellent learning experience

By Sadat U O

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Jul 11, 2023

very educative and insightful

By Jan O

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Jun 23, 2023

Really useful and fun course!

By hammad f

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Jun 12, 2023

The course is too informative

By MD S

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Jun 7, 2023

Data Driven Marketing Content

By Derrick A

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Jun 6, 2023

very supportive and inspiring

By Kexin X

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Apr 18, 2023

really interesting the course

By Khaleel R

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Mar 31, 2023

Its great knowledge platform.