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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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1551 - 1575 of 6,009 Reviews for Foundations of Digital Marketing and E-commerce

By Deepak K

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Jul 14, 2022

Good course to know and understand about the fundamentals of Digital marketing and E-commerce

By VARUGHESE T

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Jun 21, 2022

It was a great time to learn Digital marketing & E-commerce.Relevent content and great topics

By Laila B

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Jun 6, 2022

If you feel as if you dont know anything about digitl marketing, this is the course for you!

By Rachel

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Feb 10, 2025

The lessons are clear, fun, and easy to understand. it's a good review for me as a marketer.

By Pawan S

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Oct 19, 2024

This course is best for who want to build there foundational knowledge in digital marketing.

By Mariam K

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Aug 25, 2024

Entire course is easy to understand and any one interested into Digital Marketing must do it

By Habibur R

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Dec 26, 2023

The course is really amazing. It has given me a solid understanding about Digital Marketing.

By Arijit S

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Oct 17, 2023

The best course for anyone who wants to enter the field of digital marketing and e-commerce.

By ifrah n

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Sep 14, 2023

I

enjoy every part

and it really help me to understand

the fundamentals

of digital marketing

By Sasha J

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Aug 23, 2023

found it interesting and simple to understand making the entire course relatable to oneself.

By Joe D

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Aug 19, 2023

Brilliant course! recommended for anyone wanting to get into digital marketing or ecommerce!

By Ajit K R

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Aug 13, 2023

Feeling overwhelmed that I did it. Looking forward to complete the rest certifications also.

By RAUNIT K S

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Jul 6, 2023

I learn every digital marketing fundamental in this course and I enjoy a lot in this course.

By Hanen M

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Jun 26, 2023

I learned a lot from this course. It was very informative and easy to understand. Thank you!

By Santa L C M

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Jun 25, 2023

Excellent course, well explained and very valuable information, it exceeded my expectations.

By Abigail M

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Nov 28, 2022

Very compelling and easy-to-digest digital marketing course, taught by Google professionals.

By Syahrizal M

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Nov 10, 2022

Its great! Its really tell me about the digital marketing for me who newbie in the industry.

By DaReon S

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Nov 7, 2022

Very good course. I liked the pace of delivery and found the chief instructor very engaging.

By Gábor D

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Nov 6, 2022

This course describes the basics of digital marketing and e commerce really good. Thank you.

By Akash K N

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Oct 30, 2022

I would like to tell you guys that this was a great course and I enjoyed and learned a lot.

By AJU R

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Oct 27, 2022

For beginners like me it was such an experience to learn basics of digital marketing easily

By Manoj S

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Oct 16, 2022

This course has given me great insights of the Digital Marketing and E-commerce profession.

By Muhammad T A

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Oct 15, 2022

An amazing course, it helps me to enhance my skills in digital marketing and search engine.

By Mehul R

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Oct 4, 2022

it was wonderful experience with tutor and i gained lot of knowledge of digital marketing.